Archive | Marketing Strategy

Established Website Offers Marketing Advantages

Buying an established website can give your marketing a boost. But, you don’t just buy any existing website. As a plastic surgeon, you want one that reaches your target audience. This means that location and procedures are important.  PUMC has been in business for 40+ years. Occasionally, one of our long-standing clients retires, offering the […]

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Differentiate Your Practice with Long Tailed Keywords

Long tailed keywords are convenient to optimize individual blog posts.  You can’t optimize the same keyword on every page of your website.  That only results in your web pages competing with each other along with your competition in search results. However, long tailed keywords can help support an overall keyword theme. Let’s take a look. […]

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Consistency is Key for Medical Practice Marketing

Consistency is key in almost everything you do. Consistency is the secret sauce in exercise. It helps you build your savings. You stay the course in managing your weight. And, consistency plays a vital role in marketing strategy. How does your marketing consistency measure up? 5 Ways Consistency is Key in Marketing Strategy Online listings: If […]

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Video Marketing Gains in 2018

The importance of video marketing has continued to increase in 2018. If you use videos in your marketing, you’ve probably experienced some of the gains. Forbes recently wrote about Video Marketing by the Numbers. Let’s take a look at some of these statistics. Video Marketing Statistics Video marketing is projected to have 80% of all […]

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5 Branding Tips for Doctors

What is branding, especially for a medical practice? The American Marketing Association defines a brand as a feature that identifies products or service as distinct from others.  When it comes to branding your practice, think about what makes you different and unique from other plastic surgeons or medical spas. Branding Tips for Doctors Use your […]

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Inspect What You Expect: Secrets to Analytics Success

Obviously, there’s no perfect formula for online marketing campaigns. However, there is methodology based on analytics behind the madness of the process. Careful use of analytics in the planning and execution of the marketing process will increase campaign productivity. This determines who wins the marketing prizes.  Therefore, it is wise to address the following 5 […]

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SWOT Analysis Offers Medical Practice Competitive Advantage

A SWOT analysis is part of every strategic planning. Identifying your practice’s (SWOT) Strengths, Weaknesses, Opportunities and Threats is vital to achieving an advantage over your competition. Also, you may want to take this another step and perform a SWOT for your competition.  Here are some items to consider as you perform your analysis. 12 SWOT […]

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Google Updates Online Review Policy

Google has transitioned their online review policy again. The Internet world evolves at a fast pace. Thus, most of our clients rely on us to keep them informed. It requires consistent monitoring in multiple areas to stay in compliance. There are SEO guidelines, review policy, privacy, photo guidelines, featured posts and more just on Google […]

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