If you wish to be removed from our list and receive no future notices click "UNSUBSCRIBE".
THE
NEWS
LETTER
www.pumc.com
VOLUME 1.
JULY 2019
PUMC.COM
1.800.272.8436
COMPETITIVE ADVANTAGE
Trending Hot Topics
"Should You Increase Your Fees?"
FREQUENTLY ASKED QUESTIONS
Q: Do you believe cosmetic doctors are charging too little for their services?
A: It has been PUMC's experience that many doctors are reluctant to increase their fees. They play it safe by staying in the middle of the price ranges in their respective communities. However, as consumers, we all have been in a position where we are willing to purchase quality services and products at "premium" prices. The higher the price points the more perceived value. (See following question.)
VIEW A BRIEF VIDEO TO LEARN MORE >>
Q: My practice has a good volume of patients. Is it a good idea to increase my fees?
A: You may be working at capacity but need the benefits of a bump in income as a hedge against inflation. It's time to determine if you are getting the best return on your investment! You should ask if some of your "big ticket" services/procedures are optimally priced.
VIEW A BRIEF VIDEO TO LEARN MORE >>
Q: Can you compete in a competitive market where other providers are discounting their fees?
A: Competition seldom hurts practices that offer what patients want. Next, use a marketing system that gets to new patient before your competition does. Educate prospective patients on your unique values. Establish your authority and the quality services you provide. Use a sales-trained staff, fortified website copy, videos, patient reviews, before and after photos and more to tell your story.
VIEW A BRIEF VIDEO TO LEARN MORE >>
Greg Washington, PUMC President
Interested in learning more?
STAY TUNED FOR AUGUST'S HOT TOPIC
Call, 1.800.272.8436
for a complimentary review of your competitive marketplace.
PUMC on Google+ PUMC on YouTube PUMC on LinkedIn PUMC on Facebook PUMC on Twitter PUMC Blog
Patients Unlimited Marketing Consultants
PUMC.COM
1.800.272.8436