Google SEO changes can make or break your visibility in search results. Algorithm changes happen several times each year. Depending on the updates that are included, you may see a significant increase or drop in search position. Stay up to date on Google changes, and watch how the changes affect your SEO.
Google SEO Changes from June Update
Google seeks feedback from Internet searchers. Over time, there were complaints about multiple search results from the same website. Thus, Google included a diversity change in June. The intent is that no more than two results from the same website appear. Sub-domains appear under your primary URL now. If you had sub-domains dominating search results, you probably saw a major decrease in visibility.
Focus on Backlink Quality
Having numerous backlinks was important years ago, which drove black hat SEO practices. Google looks for quality backlinks today. Google may ding your site for lots of backlinks that have no value. Look for relevant backlinks.
Create Unique Content
It’s challenging to create a unique position when talking about cosmetic surgery and aesthetics. Yet, as Google SEO changes, this is always an important area. Benefits, recovery, etc., usually sound similar for procedures. But, you can make them your own. Just make sure you do not copy content from other websites. Here are some ways to differentiate your practice:
- Use your name, practice name, etc. in your content.
- If you have developed special techniques for procedures, use the technique name.
- Add an author’s name to blogs, articles, videos, etc.
- Share your opinions on trends, new procedures, etc.
- Answer questions from your patients.
- Add your own pictures, word images, etc.
As Google changes the way your website appears in searches, you have to change too. You need someone who knows the industry, SEO, writing, and design. Most of our clients don’t have the time or contacts to stay current on Google. If you don’t have the Internet visibility you need, contact PUMC to discuss how you can work smarter….not harder.
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