The landscape is changing for cosmetic surgeons and medical spas. So, you probably find it challenging to increase your fees for more profit. Organic search results no longer work alone. Localized Google search results mean you have to keep an eye on all competition in your area. Online reviews are the new word-of mouth. Plus, […]
Online Reputation
Mobile Devices Changing Online Marketing
Our mobile devices change the way we research, shop, eat and play. If you want to find new restaurants nearby, you Google places to eat that are nearby. Today, you research online reviews for doctors instead of asking friends. You can filter your search results on Google Maps by ratings. Pew Research Center surveys show […]
5 Branding Tips for Doctors
What is branding, especially for a medical practice? The American Marketing Association defines a brand as a feature that identifies products or service as distinct from others. When it comes to branding your practice, think about what makes you different and unique from other plastic surgeons or medical spas. Branding Tips for Doctors Use your […]
6 Communication Tips for Doctors and Staff
Check out these important communication tips to avoid misunderstandings with your patients. Many of our clients have mentioned problems due to misunderstandings with patients. You explain. You put it in writing. You reiterate. And, still you have problems. PUMC is an Internet marketing agency so we strive to have excellent communication. However, we recognize that […]
Is the Social Media Time Sponge Worth the Results?
The social media time sponge can be overwhelming for you or your staff. Time is a precious commodity for most of our plastic surgery and medical spa clients. Typically, the person responsible for social media and online reviews also has another full-time job within the practice. Thus, social media may fall toward the bottom of […]