Summer can be a slow season for plastic surgeons. Many people vacation in the summer, so they choose other seasons for cosmetic surgery procedures. But, internet marketing for plastic surgery practices doesn’t have to take a summer vacation. There are lots of things you can do to give your practice volume a boost. Here are some ideas.
Your planning doesn’t have the follow the standard annual calendar. Develop or tweak your marketing plan to include shifts in trends and target audience. If a popular person has a procedure, see a spike in requests for that procedure usually follows. Thus, you need to revisit and update your marketing plan throughout the year.
People bare more skin in the summer, so it’s a great time for an event to showcase products. If you sell skincare solutions, makeup, etc., demos are great. In fact, you can video one or two of your demos to add to your social media pages and websites. Event pictures are always an attention-getter too. Effective internet marketing for plastic surgery practices is about taking advantage of opportunities to get testimonials, pictures, videos and more.
Do you perform procedures that offer results with little downtime? CoolSculpting is one that comes to mind. Summer is an excellent time to market these procedures because there is little interference with vacations or other plans.
Whether you have a complete medical spa or not, most plastic surgeons offer aesthetics such as Botox, Juvederm, MiraDry, etc. Don’t neglect to market these non-invasive procedures during the summer months. Non-invasive treatments are great morale boosters. Demo these treatments at events, network meetings, videos and other internet marketing for plastic surgery practices.
If you need help on internet marketing for plastic surgery, contact PUMC. Our marketing plan developers, website designers, strategists and cosmetic surgery social media marketing experts are standing by to help you. Need a little or a lot of help? We offer turnkey customized marketing solutions. Put our experts to work for you so that you can enjoy the long, warm days of summer.