Patient surveys are so much more that just measuring satisfaction…they can be a lifeline for cosmetic practice marketing. Surveys deliver key insights into revealing patients’ wants and expected quality of service. You should also be using the data to uncover ways to increase your revenue. In today’s consumer driven environment, connecting with your patients to understand their needs is more important than ever. Here are a few key reasons why patient surveys should be part of your cosmetic practice marketing.
Finding out what your patients really want may be a surprise…a very rewarding surprise.
Trends shift within the market, and that shift can happen more quickly today than ever before. Remember, this shift may occur with just your local patients, so other tools may not spot the shift. It could be that breast augmentation is so last year for your past patients, and this year…face and/or eyes are in.
Patients are connected.
They use social media to connect with each other. They read online news. They are flooded with marketing messages online, in print, texting, etc. They check out review sites. So, how do you make your practice stand out above the rest? You ask what your patients want and then establish a cosmetic practice marketing plan to deliver the service.
Patients want improvement commitment.
Patient surveys can help identify ways of improving your practice. When patients see that you act upon their comments, you’ll have happier patients. And, you will usually see a boost in staff morale too. Many times, it’s about small changes that have patients raving about you and your practice. Today, you want to create opportunities for patients to refer you. One way you can to do this is through commitment to improvements. When patients see improvements, they talk.
Why use an expert to design and conduct your patient survey?
There’s a vast difference in the data of a good survey vs. an excellent survey, and that difference translates to increased revenue for you. Excellence is about the right number of questions and the right way to phrase the question. It’s about objectively assessing the data and connecting the dots so that you get the most out of your patient survey. And, let’s face it, patients are more likely to share their opinions if there’s a separation between the survey conductor and the staff they see when they visit your office.
Now is the ideal time to conduct patient surveys.
Start the second half of this year off with a bang by knowing what your patients want. Implement improvements and efficiencies in your practice. Use the survey data to boost your revenue and get more patients too. Surveys offer your practice a lifeline, a helping hand that you don’t want to miss in your cosmetic practice marketing. Get started today with a call to PUMC for a free consultation with our patient surveys expert.