Optimizing blogging efforts isn’t as easy as it seems. Many people find it challenging to write blogs, especially to come up with relevant topics regularly. Others enjoy the writing experience, but don’t know much about SEO. If you write blogs, here are some tips to help you optimize blogging. You need to get the most from your plastic surgery blogs.
People interested in plastic surgery and medical spas research different procedures. They like info about the surgery, expected recovery, testimonials, trends, videos, pictures, etc. Many like tips on beauty, skin care, antiaging, exercise, etc. Ask your patients or write about FAQs from your patients if you find it challenging to choose blog topics.
We really like the Yoast plugin to help our clients optimize blogging efforts. Writers can see instantly what they need to change. Here are some of the primary tactics.
- Minimum of 300 words for each blog
- Unique keyword or phrase used 4 to 5 times in content
- Include keyword (phrase) in title, first sentence, picture and H2 heading
- Easy to read (check reading ease when you spell check in Microsoft Word)
- Page title between 40 and 70 characters
- Have a Meta Description
- Include Tags
- Outbound link(s) are a plus
Search engines ignore stop words in keyword phrases and titles. If you can exclude stop words, that’s the best way to optimize blogging efforts. However, a stop word may make a difference in the meaning. Test your title after posting your blog. Search for your title with and without the stop word to see if the search results are different. Then, you’ll know for sure.
Blogs are excellent for posting in social media. You can use the picture, the blog link, snippets of information from the blog, statistics, etc. If you do email blasts to patients, include a link to relevant or recent blog posts. Reusing content makes writing blogs well worth your while. It’s a great way to optimize blogging.
Make sure that readers can scan your blogs for content. Bold words, numbered or bulleted lists, headings, captions for pictures, etc. help readers scan. No one wants to land on a page that is full of paragraphs.
If you need help in writing or integrating blogs into social media, optimize blogging by calling on our PUMC experts. We’re happy to help you get started or develop a strategy that you and your staff can maintain.