Your Google Maps position is important for being found in search results. Most people have searched for “xxx business near me”, especially smartphone users on the go. There’s a lot you can do to help optimize your visibility, so read our helpful tips.
- Part 1 Blog: This section conveys helpful tips to keep your Google My Business page updates, consistent business and directory listings, and website features to help your Google Maps position.
- Part 2 Blog: This page has tips to help you update information on Google Maps, including photos and filtering results.
Other Information To Improve Google Maps Position
Remember the importance of images, business hours and other information on your Google My Business page. In addition, reviews and responses play a big role in keeping your Google Maps position. More updates that are current are better for your position. Current information makes sense if you think about it. For example:
You search for a medical spa near you. Because Google strives to provide the most relevant results, your local search will look for current information. There is a lot that goes into the algorithm that positions each business, including:
- Business names that contain Medical Spa
- Variations of business names, i.e., medical spa, med spa, spa, etc.
- Practices that list medical spa as a primary category
- Reviews that mention a variation of medical spa for local businesses
- More current and/or more reviews for Medical Spas
- Businesses that have current advertising in Google Maps
Depending on the number of competitive medical spas in your area, your search result varies from a few to many in your local area. In addition, searchers can filter the results to show average Google ratings, distance, relevance, hours and visited/non-visited places. Readers can also click the category to show businesses in a specific category in their local area.
Put Your Best Foot Forward
Check your Google Maps position and content in incognito mode to see what others see. Look at your listing with a critical eye. Besides populating your Google My Business listing, what additional information can you add to make your Maps listing helpful?
- Assess your online building/location photo. If the picture is dated or shows a road, upload a better image to help patients recognize your location.
- Your most recent active Google My Business posts appear on Google Maps, so there is no need to add a monthly special in both places. However, many doctors run a 2 to 3 month special, especially around holidays. You can upload a picture to Google Maps of quarterly specials.
- Make sure your icon on the maps is accurate so patients can follow Google’s directions.
- Update any outdated information.
- Google reviews are seen first, so keep these current by asking patients to write reviews. PUMC’s Global Online Reviews system can help automate this if you find you don’t have time.
If you aren’t getting the results you want on your Google Maps position, let’s talk. Contact our experts to help you optimize your online visibility.