Holiday season is just around the corner, so start planning now to get your medical spa and/or plastic surgery practice holiday ready! Focus on your patients’ needs and desires as well as beauty trends. Then, pull it all together to make it easier than ever for established and new patients to take advantage of some pampering.
Gift certificates are an excellent way for people to say, “I care”, so get yours ready for this holiday season. Offer an incentive for the purchaser too. For example, if a product/service or discount for each gift certificate purchased in the amount of $XX.
Pampering is always good, and there’s no better time than during the stressful holiday season. Specials or events for facials, scrubs, massages, etc. are always a big hit. As the holidays near, many people find it challenging to work in a night out. Taking action now could be the difference in a successful pampering event or special, so get your plastic surgery practice holiday ready.
Products make great gifts for stocking stuffers, teachers, co-workers, etc. Consider products that fit different budgets. This is great advertisement for your services, it’s convenient for patients to purchase, and it’s easy for you. A win-win to get your plastic surgery practice holiday ready.
Non-invasive cosmetic treatments are extremely popular. If you have a special on these, make sure that you communicate it in social media, on your website and blog and in your office. Do an email blast to patients to make sure that they are aware of your special holiday pricing on non-invasive cosmetics.
Speaking of websites, when is the last time you updated yours? Does your website comply with Google’s new rules? Is your Google+ local listing being found? If you aren’t maximizing your SEO, you can’t maximize your specials and other marketing efforts. Holidays aren’t the time to snooze. Check out this video for more information about what you need to do to get your plastic surgery practice holiday ready.
Many people choose plastic surgery procedures either before or after the holiday. Others may choose to have surgery during a holiday because their workplace is closed. Are you communicating with all your potential patients? Are they aware of recovery expectations for different procedures? If this isn’t listed on your website, consider adding an FAQ or blog page for more information as you get your plastic surgery practice holiday ready.
Throughout this blog, you probably sensed the “get moving now” theme. You’re right on! The first rule in marketing your products/services for the holiday is to start planning early. That’s followed closely by implementation and patient communication.
If you’re not sure how to get started or need more ideas, contact our PUMC experts for more advice. We mentor, we brainstorm, we develop or we’ll manage your marketing—it all depends on how much help you want or need to get your medical spa and/or plastic surgery practice holiday ready.