Fresh website content has always been important in search engine optimization (SEO). Content is how people find you in search results.
Content is why patients look at your website. Content is how Google’s search algorithm positions you in results. If your search placement is falling off, add useful content that people want to read to your marketing plan.
Fresh Website Content Trends Face Challenges in 2015
A recent Forbes article says that there will be some significant challenges in 2015 content marketing. One challenge is that you can’t just post content on your blog and expect readers to find you. Multiple outreach tactics are critical to being found. Make your fresh website content work for you this coming year.
Content Integration is Vital in 2015
Social media isn’t a silo unto itself. Nor is your website a silo. Content needs to be integrated across all your online channels, in your reception area and practice, at events and in other marketing tactics. Tell your patients and then tell them again in another place. Sharing useful content helps create a practice brand that your patients will remember.
Content for Mobile is a 2015 Expectation
When is the last time that you left your cell at home? It’s an uncomfortable feeling to be disconnected for many people. More and more mobile users have made content for mobile an expectation. When a potential patient looks for you, you need to be there. It’s even been said that not having a mobile-optimized website may cost you as much revenue as closing your practice for one day a week. That’s huge. If your content isn’t optimized for mobile, make fresh website content a priority in 2015.
Search Results Boost Personalization
Google has gradually made personalized search results based on your location and recent search history more relevant. When you search for a plumber, search results often give you the results you’re seeking. Thus, your Google+ My Business page, your website, your blogs, etc. need to consider the common keywords and locations for SEO. How does it compare to your competitors? Is your content optimized or is it lagging behind today’s search algorithm changes? It’s easy to do a few searches for fresh website content to get an idea of where you stand in comparison to your competition.
The Internet continues to evolve, and yesteryear’s content doesn’t go far in today’s world. Get busy creating the fresh website content that your patients want to see. Then, distribute it across your marketing channels via repurposing, posting and sharing your stories.
Contact PUMC if you need some help creating fresh website content. Our experts always enjoy analyzing where you are and plotting the route to get you where you want to go.