Our recent webinar series about the evolving internet technology was a hit. You need to be aware of the statistics and tips to plan your marketing strategy. If you missed the webinars, below is a recap of each of the four presentations.
Evolving Internet Technology Affects Reputation and Advertising
Pew Research says that almost 90% of Americans use the Internet. And, a whopping 77% have a smartphone. This growth has changed the way you interface with your patients. It’s become more important than ever to monitor and manage your online reputation and business listings. It’s often the first thing potential patients see—before they see your social media, your website or call your office. If you don’t have time to manage your online reputation, let’s automate it.
The evolving internet technology also affects pay-per-click advertising on Google and Bing. Top positions are extremely competitive. A good understanding of your competition is important to optimize your search position. It’s also important to follow Google’s rules. If you fail to do that, Google will block your ad. Facebook advertising also follows many of the same rules. Here are some tips that can help you.
Closing Techniques That Work in Evolving Internet Technology
Are you reaching new and existing patients via email? Do you have a strategy for responding to emails? This is another area where evolving Internet technology plays a role. People on the go often send a quick email from a mobile device. It’s important to know the best practices for responding and to optimize converting emails into consultations. In this webinar, you’ll find tips on how to develop and enhance your own email response strategy.
People find you via online advertising. They find you via review sites or your business listing. Perhaps it’s from social media. Regardless of how you are found, it’s important that your staff know how to close in one phone conversation. When is the last time you checked your closing statistics? Here are some phone selling techniques to help your staff boost closing rates.