How do patients choose a plastic surgeon? Ask a friend, online review sites, web search, board certifications and insurance lists are a few ways that people search for a doctor. While everyone has different preferences when it comes to a doctor’s gender, bedside manner, etc., everyone wants a highly skilled plastic surgeon. Yet, so many […]
Practice Management
Conquering the Generational Gap
Can you believe that by 2020, your staff could consist of 5 generations? Are you prepared to conquer the generational gap? This is the first time that we’ve ever had that many generations working together—Traditionalists, Baby Boomers, Gen X, Millennials (Gen Y) and Gen 2020 (Gen Z). As more people postpone retirement and younger people enter […]
How to Mystery Shop Your Medical Practice
How well does your plastic surgery practice or medical spa do against the competition? Do you mystery shop your medical practice to find out? Do you offer the same services? What is the pricing strategy? How does your staff’s cross-selling and upselling techniques compare? If you don’t know the answers to these questions and more, […]
Choosing An Internet Marketing Agency – PUMC
Cosmetic surgeons are inundated with offers from SEO companies, website companies, and other Internet marketing businesses. Most of them promise major improvement in a specific area. As a doctor, you need results across multiple areas in your practice. You’ll save time and money plus getter better results if you work with an agency that delivers […]
Do You Have Characteristics to Excel as a Medical Practice Manager?
The responsibilities of a good manager in a busy plastic surgery practice or medical spa is exhaustive, to say the least. But, we can narrow down some of the characteristics you need to stay ahead of the game. These will help you bring patients in the door as well as train your staff. Communication skills are […]