Unlike insurance-based medical practices, physicians in aesthetic practices recognize the need to market themselves, as they do not have a relationship with health insurance companies to list in-network practices on their insurance websites. To that end, how much of your budget should go to PPC? What Is PPC? PPC stands for Pay Per Click. Essentially, […]
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Why Is Everyone Worried About ADA Website Compliance in 2021?
It was just over a year ago that the entire country shut down due to the global COVID-19 pandemic. Elective surgeries and all non-essential doctor visits were postponed. As this occurred, private practices across the United States were forced to transition into a virtual setting to survive. This last year has been tough financially on […]