The digital age gave way to social media marketing strategies that allow businesses to connect with more customers while increasing brand loyalty, website foot traffic, and overall revenue. Most companies can benefit from these marketing strategies. For example, for cosmetic surgeons, maintaining a social media presence can dramatically increase consumer perception of the surgeon or specialist.
Patients now use the internet more than ever to learn more about medical procedures and find surgeons that can help them achieve the look they desire. Therefore, cosmetic surgeon social media marketing makes it easier for those patients to review your previous results, experience, and the techniques you have used in cases similar to theirs. Additionally, cosmetic surgeon social media allows you to appeal to potential patients within your local area.
What is Social Media Marketing?
Social media marketing is a marketing tool that uses various social media platforms to promote services or products. This form of marketing can significantly expand your exposure to potential patients, drive traffic to your website, and increase your search ranking on popular search engines like Google. What’s more, social media marketing can help patients decide whether or not to consider cosmetic surgery. For example, a recent survey of cosmetic surgeon social media reported that 48.5 of respondents were influenced by social media to undergo procedures.
Additionally, social media marketing will allow you to connect on a deeper level with consumers and engage with them by:
- Answering questions about various cosmetic surgery procedures you perform
- Offering tips regarding recovery, anti-aging, and home care routines
- Informing them about special promotions or new services
- Sharing before and after photos of patients
- Highlighting your experience and expertise
- Promote blog posts to drive further traffic to your website
The Best Cosmetic Surgeon Social Media Marketing Platforms
Not all social media marketing is created equally. Different industries with differing target audiences tend to do better on one social media platform over the other. Here are the best cosmetic surgeon social media marketing platforms.
Facebook is the most popular social media platform and is generally beneficial for any business. However, Facebook offers cosmetic surgeon social media users unique opportunities and should be a priority for social media marketing. Facebook makes it easy for patients to connect with surgeons in their local area while providing you with a public space to build your practice’s brand. With Facebook, you can easily engage with your audience and answer questions, provide information about the procedures you perform, and build yourself up to be an expert they can trust. Facebook is user-friendly and is a great place to showcase your former work. Additionally, Facebook allows patients to leave feedback and reviews directly on your practice’s Facebook page.
Instagram is one of the fastest-growing platforms. It’s heavily visual-based and is often more appealing to younger and mid-aged audiences. Since Instagram is so highly visual, it’s an excellent platform to provide before and after photos, office photos, and staff selfies. Instagram lets you tell a story when sharing a picture, allowing you to provide additional details that you may not otherwise be able to share on another platform.
YouTube is another must-have when it comes to cosmetic surgeon social media marketing. YouTube allows you to connect with your audience through videos. These videos can be used to inform patients about the benefits of the different procedures you perform, how these procedures are performed, aftercare, and what to expect. Additionally, you can upload videos of you and your staff going about their day at work. However, it is not recommended that you show an actual procedure in the videos.
Cosmetic Surgeon Social Media Marketing Best Practices
Cosmetic surgeon social media marketing is different from other marketing forms because of what’s at stake. When a patient commits to a cosmetic procedure, they’re putting their lives and their self-esteem in your hands. That requires a level of trust, which means that social media can be a great way to convey your expertise and inform patients about the procedures they’re interested in. Should you fail to gain that trust, you may lose a patient to a competitor that did.
There’s no one-size-fits-all approach to cosmetic surgeon social media marketing, but there are several best practices you can follow to set you in the right direction.
- Show Your Technique and Expertise on Social Media: As a cosmetic surgeon, you must come off as an expert. Explaining the techniques you use, the procedures you perform, and your knowledge about the procedure will aid in your credibility and let patients trust that you know what you’re doing.
- Before and After Photos With Customer Testimonials: Do you know what’s even more powerful than seeing inspiring before and after photos of a former patient? When posting before and after photos, try to provide some feedback given to you by the patient, such as what they’re most happy about following the procedure.
- Keep Up on the Latest Trends: Cosmetic surgeon social media marketing can utilize trending hashtags to help increase awareness about your practice. Additionally, trends may influence the promotions you offer, what services patients inquire about most, and how you can further your social media presence.
Get Cosmetic Surgery Social Media Marketing Support
If you’re interested in cosmetic surgeon social media marketing, your best bet is to hire a professional. Just as you’re an expert in your field, there are experts who specialize in social media marketing. These experts know how to determine your target audience, the social media platforms you should be using, and what content will be most beneficial to your practice. Additionally, cosmetic surgeon social media marketing experts are familiar with the best SEO practices, allowing them to boost your rankings on web search platforms like Google.
The Bottom Line
Cosmetic surgeon social media marketing is an excellent way to draw in new patients while providing information on your expertise, the procedures you perform, and what your patients can expect from your practice. While many social media platforms are available, Facebook, Instagram, and YouTube are the clear winners for cosmetic surgeon social media platforms. However, you can maximize the benefits of social media marketing by following best practices and seeking support from a professional.