Just looking at a quick snapshot, it may seem as if all Internet Service Providers (ISPs) are the same beyond price. But, nothing could be further from the truth. There’s a world of difference in Internet Service Providers. It’s one of the single most important business decisions you’ll make. The gains you get with a good ISP result in more business, more connections and more online visibility. So, how do you go about choosing an ISP? Here are some points to evaluate.
- You will be working for a long time with the firm you select, so ensure that you are working with a principal of the firm and not a salesperson who may leave the organization.
- Confirm the business has been doing Internet marketing for the plastic surgery and medical spa industry for at least 5 years. Industry experience is important when choosing an ISP.
- Speak with at least two references that have been with the ISP at least 5 years. One or both should be medical practices similar to yours that have used the firm’s services.
- Do a search using keywords on Google and YouTube to see if the firm you are selecting has done a good job in maximizing SEO results for their own business pages and blogs. Note: It is best that you are not logged into your Google account. Some suggested terms for cosmetic surgeons are:
- SEO marketing for cosmetic surgery
- SEO marketing for cosmetic specialists
- Internet marketing for cosmetic surgeons
- Internet marketing consultants for cosmetic specialists
- Web specialists for cosmetic specialists
- Confirm that you are not working with a one-person operation. If something happens to that person, you and your practice are at risk.
- Compare and ask their references about the firm’s performance in providing other supporting services specific to your specialty “apple to apple”. The more they know, the more value you get from your investment. Here are some items to discuss:
- E-mail blasts
- Website design and maintenance
- Social media
- Blogging and writing
- Online reputation management
- Staff mentoring and training
- Industry advisors/speakers at association meetings
- Verify that SEO performance is based on organic search results with objective reports, not simply pay-for-click. Research the position of existing clients in search results when choosing an ISP.
- Confirm that plastic surgery/cosmetic specialty clients represent at least 90% of their client base — not dentists, lawyers, podiatrists, etc. If you need to teach your ISP the nuances of what you do, you lose!
Contact Patients Unlimited Marketing Consultants if you need help or have questions about choosing an ISP.