Social Media effectiveness isn’t something that most of us think about when we post. However, it’s an important part of your overall marketing strategy. You can’t ignore your social media presence. And, you can’t let it become a time sponge for your staff. It’s critical to make the most of your online presence. Here are 4 tips to optimize your social media.
Social Media Effectiveness
Content is king! Topics for your posts are happening all around you. Ask yourself what would interest your patients.
- New products or news about existing products
- Life events of staff such as new baby, new staff member, charity support, etc.
- Testimonials about results from procedures or products
- Comment on current news and events
- Monthly and quarterly specials
Pictures are noticed! Vary the format of your posts. For example, current news may link to an online article that has a picture. A product or service announcement should include an image. Pictures capture attention, so make sure you have one. You can get pictures:
- Take one with your smartphone
- Use images from the company
- Use existing pictures that you have for your medical practice
- Ask your marketing agency if they have access to inexpensive images
- Make your own “text only” picture
- Buy stock photos
Reuse information. Comment on your before & after pictures in social media. Post your YouTube videos. If you blog, you can reuse pictures and snippets from your blog with a link to the complete blog. While you want to change content a little so it’s fresh, keep it simple.
Tag product and local pages. If you belong to a local organization such as the Chamber, owners may agree to share social media posts. Plus, many product pages also have great information. Tag them in your social media posts for greater reach. Or consider other social media optimization techniques.
Contact PUMC for a Social Media Effectiveness Analysis
While your scheduled social media posts may follow all the above rules, it can still be a time sponge for your staff. Call our social media director to brainstorm other ideas. She can pinpoint missing linkages, places for content and ways to get more engagement.
If your social media effectiveness isn’t testing the limits, let’s talk. We’re here to help.