We always advise our cosmetic/ plastic surgery clients to plan for any advertising campaign. Planning your campaigns ahead of time allows you more time to prepare and get the most out of each campaign. Well, summer is coming, and if you haven’t made your advertising campaign plans for summer yet, here are 4 ideas for you to consider:
1. “Shine Laser Bright Like the Fourth of July Fireworks”
For the week of 4th of July, offer your patients a special package deal of laser facial treatment, laser spider vein removal, and laser liposuction (or some combination there-in). Patients get a face-leg-belly-butt treatment, all in one. It’s the ultimate package deal. Good for one week only during the week of 4th of July festivities.
2. “Beach Body Bingo”
Come for a consultation this summer and pick a Bingo card to receive a Special Offer. The Bingo cards offer patients a chance to win such prizes as 50% off body sculpting treatment, free spider vein removal, 50% off facial laser treatment and more. Make the Bingo card game available for a limited time only (June and July).
3. “Bro-tox Buddy System”
For a limited time, offer your patients the option to bring in their significant other with them, and they both will receive a 20% discount on Botox services.
4. “Get Glam This Summer: Save on Lingerie and Cosmetic Surgery”
Pair up with a lingerie store this summer. It’s fast, affordable, and easy to implement. Provide a poster to the lingerie store to display the offer. For example, “For every $20 you spend at Sol Lingerie, you will receive a $20 discount at Martin Cosmetic Surgery.” The patient simply presents their receipt from the lingerie store at the doctors’ office, which functions like a redeemable coupon. Offer only available for 1 month this summer.
Whatever you decide to do this summer, make it fun for your patients and staff! It will be memorable and something they will look forward to for next year.
Need help with with advertising or social media campaigns? Contact PUMC for expert advertising campaigns tailored for your Cosmetic Practice.