Internet/SEO Marketing By Experts Who Understand Your Practice

PATIENTS UNLIMITED MARKETING CONSULTANTS [PUMC]

Stability...36 years in business
Foresight...1st Cosmetic Internet/Hosting ISP 1995
The Gold Standard...25 Yrs Marketing Training for Aesthetic services
Track Record...700 Marketing Plans
Management Perspective...All Consultants Managed practices

 

 
PUMC BLOG

          Marketing Planning Guide DVD Webinar Available!

 

 

Plastic cosmetic  surgery ROI marketing Webinar Training

Next February 21st Webinar:Take Your Internet SEO Results to the MAX. To be posted here on

January 25, 2010, 6:30 AM

Marketing Planning

Guide Webinar

Video Highlights


The complete video
Webinar and planning guide tool can be
ordered for $149

*Offer expires February 15th

Ten Essential Steps to

 a Robust ROI

(RETURN ON INVESTMENT)

  1. Practice Operations
  2. Technology
  3. Practice Volume
  4. Patients-0f-Record Demographics
  5. Personnel
  6. Competition
  7. Services Assessment
  8. Marketing Programs
  9. Budgeting
  10. Implementation
Develop a comprehensive, customized marketing plan. By following these steps your practice will have focused and effective marketing strategies and programs. This hour-long Webinar will cover the basics of market research and data analysis to applying tried and true marketing programs, along with budgetary guidelines and recommendations.
 

 New Year Special Price ALL THREE! $245! 

 $89 Each  Order

 

This dynamic 3 set covers closing techniques for the phone, Internet and In-person. Your staff will have the specifics on how to turn an inquiry into a closed – booked appointment and/or referral. These DVDs are an excellent training tool for a new employee as well as a refresher for a seasoned employee who may need a “jump start!”


 

THE WEBINAR SERIES CONTENT

In Person Consultation Closing

(In your office)

·         Planning out the consultation!

·         Develop the “what ifs”

·         Identify the added benefits

·         Quoting the fees with options

·         Closing to a surgery or service

·         Follow-up

 

Internet Closing-(Email)

·         Closing E-mails into appointments

·         Managing & harvesting your e-mail data base

·         E-mail etiquette for cosmetic surgery

·         Design a response that demands an action

·         Learn the "art" of the e-blasts


Phone Closing (Phone Prospects)

·         Convert every call to appointments

·         Stop price shoppers in their tracks!

·         Handling tough medical questions

·         How to turn a doubting prospect to a patient

·         Follow-up on unclosed consults

 

    Excerpts of an on-line Retreat!

 Contact Us-- Free Training Quote

 

You design your Retreat  PUMC trains and motivates your staff on-line!

 

On-line, interactive and CUSTOMIZED in your office.


NO TRAVEL & AFFORDABLE!

 

 America's top 

staff trainers

 

 

 

 

       Staff will learn to: 

  • Implement key laser and skin care marketing  technologies.

  • Draw in more phone calls and e-mail inquiries

  • Close phone calls and office consultations.

  • Prevent surgery Cancellations.

  • Increase the closure ratio up to 20%+ .

  • Close 70% of Internet shoppers.

  • Stop price shoppers in their tracks!

  • Efficiently handle "time sponges" and shoppers.

  • Expertly quote fees.

  • Transform happy patients to referring patients.

  • Use marketing tracking data to get more patients.

  • Engage your Aesthetician to close major procedures.

  • Sensitively deal with patients for tough times.

 

 

Benefits

  • Customized training to your practice's current needs

  • No travel and waiting for results!

  • Real experts! 35 years of aesthetic and cosmetic services marketing experience

  • An inter-active, hi-tech experience designed to work!

  • Detailed training based on data about your practice and marketplace.

  • A customized reference book is provided.

  • A motivational trainer with 25+years of experience.

  • Cosmetic Marketing Tips and recommendations

  • An executive briefing after the event.

  • Conversation with the doctor to confirm comprehension

On-line Marketing Training...Now!

Visit: Webinar Special Offerings




 

 

 

Marketing Advisory# 1

Managing the manager
Now is the time to set up a Monday morning weekly scheduled conference with your practice manager to review the plan for the week:
●  It's time to reassure your staff
●  Re-establish your in-office seminars
●  Train your staff on the tough time?s Critical issues

Read Full Advisory

Marketing Advisory # 2
Establish a practice Advisory Group

for patients (six to ten) that have selected you as their aesthetic provider after consulting with or using other medical aesthetic specialists.
● This is not the time to enter the media advertising war
● Better words for your staff to use during the recession.

Read Full Advisory

Marketing Advisory # 3

Actions To Take To Stay In The Game
There will always be a demand for cosmetic enhancement services! PUMC is confident that practices can do well during these troubled economic times.
What's the future for the Cosmetic-enhancement industry?
●  Actions to take to stay in the game
●  What forms of advertising and promotion is now working as the best strategy for 2009?
●  Why is PUMC advocating video media on web sites?
● Actions you can take to improve your Internet Video effectiveness 

Read Full Advisory


 

Current events

 

 

Visit The Aesthetic Practice Association (TAPA) web site and enroll to attend Webinars on most of these topics.  

 

THE Aesthetic Practice Association? (TAPA) is a community of physicians, aesthetic extenders and office staff devoted to enterprise growth and professional development. 

 

At PUMC we too are feeling the pressures of the results of the recession-Credit Crunch that as presented the current economic slowdown and erosion of the American consumer confidence. Therefore, we are hopeful that this complimentary series of Advisory Marketing Briefs will help our clients and friends who have  been instrumental in our business for the past 35 years.


It is our sincere goal to provide you with guidance and suggestions in the following e-mail Advisory Marketing Briefs that will help your practice. If you are a practicing physician and wish to be on our list for this series go to: Contact US. Please indicate you are requesting to be included in the Advisory Marketing Briefs notifications.

 

       Supporting Links to: 

 

Upcoming PUMC Events

 

Special offer

Web Design and SEO Projects  

 

      Free Video training

 

FREE SEO PRESENTATION

POWERPOINT DOWNLOAD

 

 
 
Are you considering engaging an expert practice consultant, marketing advisor, surgeon advisor, practice advisor, medical spa consultant or a cosmetic surgery marketing professional to help you with a new practice, new practice location, market analysis, fee/revenue analysis, practice analysis, practice income analysis, income forecast or to select computer marketing software or practice computer software? Or do you just need a little education and coaching from professionals on aesthetic services marketing? Look for more than a marketer or marketeer. You can engage true practice management consultants and Internet experts.  If you desire the best cosmetic surgery practice experts, this site will provide expert advice on plastic surgery marketing, cosmetic plastic surgery marketing or facial surgery marketing with ethical promotion within a budget of time and money.

Practice Promotion Professionals-If you also require increased cosmetic surgery income, cosmetic consultations, more consultations, more consulting, more cosmetic surgery patients, more cosmetic surgery, more cosmetic surgery revenue, more cosmetic surgery consultations or how to reduce practice expense, you are at the right site!  You want cost efficient and ethical cosmetic surgery marketing technology for your practice expansion. To achieve top advertising, promotion and public relations results consider a marketing/medical advertising specialist to transition, expand or grow your practice the right way. Regardless of the advertising media (print or electronic) used to increase revenue, your external promotion and internal promotion require you to have a Practice Manager or Patient Coordinator as your cosmetic surgery phone consultant.

You can get started with staff education by sending the front office and clinical personnel to PUMC’s Patient Care Coordinator seminar or Patient Care Coordinator training to improve their phone skills to advance your service presentation capacity.  A top notch Plastic Surgery Training Consultant may also be needed. Strategic promotion of your cosmetic surgery services will result in ethical practice expansion resulting in the most successful practice in your community. Maybe immediate help is indicated now to start the planning process.  

Promotion Management Professionals-Most cosmetic specialists new to cosmetic surgery delivery find starting a practice or creating marketing plans, business plans and strategies for practice expansion a daunting task. Employing the marketing expertise of  plastic surgery management consultants insures work gets done with precision.  A qualified advisor can provide expert assistance with mystery shopping or secret shopping and surveys of competition, on-site training of your practice staff, documenting your banking package, executing the practice location analysis, practice analysis, practice signage design, refining your presentation of aesthetic surgery, and designing results- tracking systems working with your practice software consultant.  These are all essential promotional elements of a practice assessment to be completed with the projected cosmetic surgery income and cosmetic surgery income-forecasting task as the final step of the assessment process.  After defining a practice identity, cosmetic surgery branding or an Image System (logo, brochure and newsletter) is needed.  Future promotional management will focus on cosmetic referral conversion and your consultation closure ratios.  If future legal issues arise, your practice consultant or practice advisor is in an excellent position as your expert witness in business matters. Are you dealing with a time management issue, selling a practice buying a practice, bringing on a partner or an associate? You will benefit from PUMC's expertise. Who is better qualified to assess or evaluate your entrepreneurial endeavors?

Internet & Web Design Marketing Consultants-PUMC is the original professional cosmetic surgery Internet consultants and plastic surgery Internet specialists.  Cosmetic Internet marketing, surgery Internet marketing, Web site promotion, advanced Internet presentation, Internet for MediSpa and Internet for cosmetic surgery practice and women plastic surgeon specialty sites are PUMC’s specialties.  PUMC services include traffic, shopping carts, site promotion, comprehensive hosting, creative Web site design and comprehensive tracking. Questions about the Internet advertising vs. impact on Yellow Pages advertising

MediSpa Promotion Perfected - A PUMC expert is ready to address your special marketing needs if you are offering: Smart Laser Therapy- Fat Transfer -Liposuction-injection lipolysis networks- injectable -Sclerotherapy - Botox® - Restylane® - CO2 Laser - Collagen - Perlane®- Hyaluronic acid - Endermologie - Laser Hair - Peels - Skin care- Dermatology-Velosmooth-Thermage™ -IPL- Skin Filler Marketing - Facial Enhancement Promotion - Cool Touch - Pulse Light Laser - light source-Fraxel - bariatric-Dermal Filler Marketing-Photopneumatic (PPx) therapy-Mesotherapy-Featherlift-TreadliftTM- Swift lift - SwiftliftTM (Lipo Dissolve marketing Training) - medical weight loss - MediSpa Services -  laser Liposuction - marketing Smart Lipo™  - Smart Liposuction marketing Laserbodysculputing (SM) -  marketing UtraShape - marketing Ultra Shape - MediSpa Closure Ratios - Big Ticket Procedure - Medical Spa Franchise - MediSpa Promotion -MediSpa Expansion - Surgeons Advisors on all New Technologies including Cosmetic Labiaplasty and Vaginoplasty.

General -Yellow Pages Consultants and Advisors - PCC Staffing Training - Target Marketing by Patient Survey and Office Systems Review - New Practice Location Service for Plastic and Cosmetic Surgeons.


1 Also known as medical spa, medical spas and medispa including a franchise, but not to be confused with Day Spa 

PUMC specializes in: medical spa franchise marketing-medical spa promotion-MediSpa marketing-medi spa advertising-medical spa management-MediSpa management- MediSpa public relations-MediSpa incentives and hiring & employment plans for aesthethicians/esthethicians-MediSpa Web sites-MediSpa location selection.  

All Rights Reserved and  Copyright Patients Unlimited Marketing Consultants (PUMC) 2005. For a cosmetic surgery specialist go to Beautify.com.  For a woman cosmetic surgery specialist go to womenplasticsurgeons.com or womenscosmeticsurgeons.com for other surgeons advisors.

Click on the hyperlink for additional information on practice development services.