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Search  Engine  Optimization (SEO)

Terminology  For  Cosmetic  Surgeons

(Terms References, Words)


Search Engine Terminology

You will have significantly advantage with your internet provider by knowing and understanding the metrics and terminology of the search engine optimization (SEO) aspects of the Internet services.  You are paying them to move your sites content to page 1, so why not help them. The following is a list of terms that every practice should understand.    

Algorithm (algo) A program used by search engines to determine what pages to suggest for a given search query.

alt text A description of a graphic, which usually isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics.

analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.

blog A website which presents content in a more or less chronological series. Content may or may not be time sensitive.

bot (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.

bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.

Googlebot Google’s spider program

Hyperlink A Unique Visitor counts once within the timescale. A visitor can make multiple visits.

index Verb - to add a web page to a search engine index.

indexed Pages The pages on a site which have been indexed.

ISP- Internet Service Provider

keyword - key phrase The word or phrase that a user enters into a search engine.

link An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.

META tags Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page.

natural search results The search engine results which are not sponsored, or paid for in any way.

Organic search results - Search engine results which are not sponsored or paid for in any way and are attained through ethical search engine optimization.

  (View SEO Web Sites)

 

 

(View SEO Web Sites)
 

pagerank (PR) a value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors. Often confused with Toolbar Pagerank. - Previous Definition revised based upon advice from Michael Martinez

PPC (Pay Per Click) a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their ad. Adwords is an example of PPC advertising.

reciprocal link (link exchange, link partner) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal and potentially incestuous nature.

redirect Any of several methods used to change the address of a landing page such as when a site is moved to a new domain, or in the case of a doorway.

SEARCH POSITION

SEO Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site.

SERP Search Engine Results Page

site map A page or structured group of pages which link to every user accessible page on a website.

Visit A series of requests from the same uniquely identified client. A visit contains one or more page views.

URL Uniform Resource Locator - AKA Web Address.

PUMC will provides a complimentary Web site productivity and SEO effectiveness analysis of your Web site within 90 days of the your purchase of  our DVD series.

FREE SEO PRESENTATION

POWERPOINT DOWNLOAD

Patients Unlimited Marketing-Internet   Consultants (PUMC) is a seasoned team of real experts and advisors in cosmetic surgery and aesthetic services. PUMC specialty is Web design, image marketing, Internet Search Engine Optimization (SEO) Web Metrics and advertising. we know that there are only three factor to practice success in today's economy. Internet...Staff training... and an enhanced relationships with patients...continued About PUMC
Phone staff training for Cosmetic and plastic surgeons with Web sites

PUMC provides full-service integrated marketing solutions!
Click on the links below for more information

   PUMC 's Internet Marketing                                                    

 

Jump Start Marketing Symposium

 

Practice Assessment

Marketing Plan Development

Marketing Consultation

Staff Training
1 Also known as medical spa, medical spa and medi spa including a franchise but not to be confused with Day Spa 

 

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Plastic Surgeon
St. Louis, MO
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Consultation Closure Training CD

Closing callers or leads into consultation or surgery from a phone call, internet e-mail, current patient, advertising lead, phone inquiry and patient referral can be made easy when your receptionist, patient coordinator, or aesthetician is trained by a PUMC professional to handle cash or credit card patient transactions.

Reg Price $125


Order the Consultation Closure Training CD at the new price of $99.
Special offer extended to June 15, 2011
Contact our office at 800-272-8436 to order your CD today.

 
 
 
PUMC has provided services to cosmetic specialty clients in every region of the United States, Canada, and eastern Australia for more than two decades. We provided integrated marketing solutions for every type of market.

PUMC’s team is comprised of leading marketing, management, advertising, design and Internet professionals in the industry. Our team has hands-on experience in marketing and management of cosmetic specialty practices. Additionally, PUMC has served as expert witnesses on critical practice business matters and experts who assess critical operational problems in cosmetic surgery practices. Enhancing cosmetic specialists’ performance and revenue through practice assessments, proven marketing programs and systems are PUMC's core expertise. Drawing on a 500+ cosmetic plastic surgery client database we are your answer for an integrated marketing solution.

The PUMC team is composed of cosmetic surgery marketing professionals with established records of success in each specialized aspect of practice marketing and management. PUMC has maintained its leadership position by providing customized results tailored to meet each client's needs. PUMC's personalized approach to addressing client problems has proven to be predictably effective. Ask our clients!

Serving clients and customers in:
Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District Of Columbia (DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID, Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY),  Japan, Australia, England. 

Associations

Dermatology Association

Baker Gordon Symposium

 

 
PUMC provides you full-service integrated marketing solutions!
Click on the links below for more information

What do the clients say?

 

Internet Marketing

 

Jump Start Marketing Symposium

 

Practice Assessment

Click here for more information

 

Marketing Plan Development

Marketing Consultation

Staff Training

 
1 Also known as medical spa, medical spa and medi spa including a franchise, but not to be confused with Day Spa 

² Webinar (These are not Webcasts; they are interactive learning sessions) 
 

Are you considering engaging an expert practice consultant, marketing advisor, surgeon advisor, practice advisor, medical spa consultant or a cosmetic surgery marketing professional to help you with a new practice, new practice location, market analysis, fee/revenue analysis, practice analysis, practice income analysis, income forecast or to select computer marketing software or practice computer software? Or do you just need a little education and coaching from professionals on aesthetic services marketing? Look for more than a marketer or marketeer. You can engage true practice management consultants and Internet experts.  If you desire the best cosmetic surgery practice experts, this site will provide expert advice on plastic surgery marketing, cosmetic plastic surgery marketing or facial surgery marketing with ethical promotion within a budget of time and money.

Practice Promotion Professionals-If you also require increased cosmetic surgery income, cosmetic consultations, more consultations, more consulting, more cosmetic surgery patients, more cosmetic surgery, more cosmetic surgery revenue, more cosmetic surgery consultations or how to reduce practice expense, you are at the right site!  You want cost efficient and ethical cosmetic surgery marketing technology for your practice expansion. To achieve top advertising, promotion and public relations results consider a marketing/medical advertising specialist to transition, expand or grow your practice the right way. Regardless of the advertising media (print or electronic) used to increase revenue, your external promotion and internal promotion require you to have a Practice Manager or Patient Coordinator as your cosmetic surgery phone consultant.

You can get started with staff education by sending the front office and clinical personnel to PUMC’s Patient Care Coordinator seminar or Patient Care Coordinator training to improve their phone skills to advance your service presentation capacity.  A top notch Plastic Surgery Training Consultant may also be needed. Strategic promotion of your cosmetic surgery services will result in ethical practice expansion resulting in the most successful practice in your community. Maybe immediate help is indicated now to start the planning process.  

Promotion Management Professionals-Most cosmetic specialists new to cosmetic surgery delivery find starting a practice or creating marketing plans, business plans and strategies for practice expansion a daunting task. Employing the marketing expertise of  plastic surgery management consultants insures work gets done with precision.  A qualified advisor can provide expert assistance with mystery shopping or secret shopping and surveys of competition, on-site training of your practice staff, documenting your banking package, executing the practice location analysis, practice analysis, practice signage design, refining your presentation of aesthetic surgery, and designing results- tracking systems working with your practice software consultant.  These are all essential promotional elements of a practice assessment to be completed with the projected cosmetic surgery income and cosmetic surgery income-forecasting task as the final step of the assessment process.  After defining a practice identity, cosmetic surgery branding or an Image System (logo, brochure and newsletter) is needed.  Future promotional management will focus on cosmetic referral conversion and your consultation closure ratios.  If future legal issues arise, your practice consultant or practice advisor is in an excellent position as your expert witness in business matters. Are you dealing with a time management issue, selling a practice,  buying a practice, bringing on a partner or an associate? You will benefit from PUMC's expertise. Who is better qualified to assess or evaluate your entrepreneurial endeavors?

Internet & Web Design Marketing Consultants-PUMC is the original professional cosmetic surgery Internet consultants and plastic surgery Internet specialists.  Cosmetic Internet marketing, surgery Internet marketing, Web site promotion, advanced Internet presentation, Internet for MediSpa and Internet for cosmetic surgery practice and women plastic surgeon specialty sites are PUMC’s specialties.  PUMC services include traffic, shopping carts, site promotion, comprehensive hosting, creative Web site design and comprehensive tracking. Questions about the Internet advertising vs. impact on Yellow Pages advertising? 

MediSpa Promotion Perfected - A PUMC expert is ready to address your special marketing needs if you are offering: Smart Laser Therapy- Fat Transfer -Liposuction-injection lipolysis networks- injectable -Sclerotherapy - Botox® - Restylane® - CO2 Laser - Collagen - Perlane®- Hyaluronic acid - Endermologie - Laser Hair - Peels - Skin care- Dermatology-Velosmooth-Thermage™ -IPL- Skin Filler Marketing - Facial Enhancement Promotion - Cool Touch - Pulse Light Laser - light source-Fraxel - bariatric-Dermal Filler Marketing-Photopneumatic (PPx) therapy-Mesotherapy-Featherlift-TreadliftTM- Swift lift - SwiftliftTM (Lipo Dissolve marketing Training) - medical weight loss - MediSpa Services -  laser Liposuction - marketing Smart Lipo™  - Smart Liposuction marketing Laserbodysculputing (SM) -  marketing UtraShape - marketing Ultra Shape - MediSpa Closure Ratios - Big Ticket Procedure - Medical Spa Franchise - MediSpa Promotion -MediSpa Expansion - Surgeons Advisors on all New Technologies including Cosmetic Labiaplasty and Vaginoplasty.

General -Yellow Pages Consultants and Advisors - PCC Staffing Training - Target Marketing by Patient Survey and Office Systems Review - New Practice Location Service for Plastic and Cosmetic Surgeons.

1 Also known as medical spa, medical spas and medispa including a franchise, but not to be confused with Day Spa 

PUMC specializes in: medical spa franchise marketing-medical spa promotion-MediSpa marketing-medi spa advertising-medical spa management-MediSpa management- MediSpa public relations-MediSpa incentives and hiring & employment plans for aesthethicians/esthethicians-MediSpa Web sites-MediSpa location selection.  

All Rights Reserved and  Copyright Patients Unlimited Marketing Consultants (PUMC) 2005. For a cosmetic surgery specialist go to Beautify.com.  For a woman cosmetic surgery specialist go to womenplasticsurgeons.com or womenscosmeticsurgeons.com for other surgeons advisors.

Click on the hyperlink for additional information on practice development services.

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