Search Engine Optimization Tools

                      Google Analytics Dashboard

Pagesviews - This index can vary from 1500 to 5000 visits per month depending on the number on pages on the site, the specialty of the practice, the time the site has been posted, the level of external promotion and other factor. The key objective is to enhance the quality of the visitor's encounter and generate an action 

Pages/Visit - This index represents the total cumulative pages averaged that are view by all individuals coming to your site within the time frame of the report. The range should be 3.5 to 4.

Generally speaking the more time spent on your site is a good index if the average time spent on the site falls within the range of 2:30 to 4:30 min.

Bounce rate - This index is a measure of the percentage of single page visits or visits in which the person left your site from the entrance (landing) page  and did not view a second page. This percentage is based on activity on your site only. The range should be 30 to 42%  Lower is better.

Search Engine Optimization Glossary Click

Factoids:

Now on The Internet One Trillion Indexed Pages

Search Engines don't read Flash images!

A great Web site without a marketing Plan will fail.

Where does your site rank?

Click for more information for a listing on PUMC's referral Web site.

    How To Enhance The Productivity of Your Internet Investment 

1. Start your Internet marketing by first making your current patients your frequent users causing early results and your search engine optimization to be positively affected. Dig back into your old patient files and convert these old pre-HIPAA patients to HIPAA compliant email addresses. The time and effort for your staff to do this will produce immediate results from just the contact process. This program is cheaper than any thing you can do to create more patients other than the Internet.

2. Create your practices marketing action plan and strategy as your first step to launching your Internet marketing program. The marketing action plan should address branding, Your Internet programs interface with other promotional programs and budget.

3. If you have only one Web site, add an additional Web site focused on the branded, specialty area of your practice. 

4. If you don’t have a patient education program in place start one now. Use your Web site as a sustaining source of new attendees by running a seminar at least once a month. Don’t worry if the attendance is low for one or two of your seminars. Just announcing the seminars to your patients will make your phones rings and e-mails come. 

5. Commit to the use of social media and micro blogging of practice events, announcement of new services and responses and remarks to events and new about the newly emerging technologies.