PUMC
has over 35 years of
experience in
training in four countries
on the most effective methods of communications that close surgeries
in a sensitive and caring style.
When PUMC trains your staff they will be prepared with the
skills to assist the patients in seeing the benefits of investing in
their enhanced beauty.
You can have the confidence that your staff has
been trained by the world’s oldest and leading cosmetic surgery
promotion agency. PUMC is the surgeons advisor.
Customer relations for the aesthetic specialist.
The following are the major areas
that are covered during the on-site staff training.
Confirmation
of the competition and target markets
– This allows the staff to identify the right and effective
responses when speaking to specific individuals allowing them to
be more able to address their objections and concerns.
Convert
Phone Shoppers – By identifying the
different types of shoppers and then being ready with answers to
questions and objections, the staff is confident in its ability
to qualify and convert a shopper to a consultation.
Close
Consultations
– Once the shopper is in the office, it is the responsibility of
every staff person to participate in the “close.” PUMC reviews
all of the major techniques and vocabulary to insure shoppers
are confident they have made the right decision by selecting
your practice for their cosmetic surgery needs.
Especially
For:
Receptionists
Practice Managers
Patient Care Coordinators
Patient Coordinators
Office
Staff
MediSpa Staff
Medical Spa Personnel
Aestheticians & Nurses
Cosmetic Specialists
Plastic Surgeons
Physician Assistants
Improving fee-quoting skills by phone and
in-person – Quoting fees is a vital part of qualifying
and closing. PUMC works with the staff to insure they are capable and confident
when quoting fees and reviewing with the patient methods of payment. This is
especially important since most staff members find difficulty in quoting fees
and encouraging an individual to pay thousands of dollars for services.
Establish Effective Follow-up
– Most cases are lost because no one calls back or follows up with patients.
Even when a patient has tentatively scheduled surgery, there is a need to have a
detailed follow-up procedure to eliminate any apprehensions on the part of the
patient or family. Additionally, if a person has not scheduled a surgery but
needs to “think about it,” the staff must keep in touch with that individual.
PUMC has found that many cases can be closed if the patient does not feel too
pushed.
Activate Patients to Refer
– Once patients have completed their recovery, a system should be established to
show them how to refer their friends and relatives for services. PUMC develops
a mechanism that can be used by a designated staff member to meet with the
patients and personally assist them in seeing the benefits of referring. This
section will also cover the
HIPAA ramifications in patient referrals.
Call us now for a quote to have one of our expert trainers
come to your office!
1800.2.PATIENTS
2010 COSMETIC SURGERY
PRACTICE MARKETING
TRENDS
Facial cosmetic procedures demand has been
strong during the
economic turndown and is expected to be strong in 2010.
Minimally invasive surgery (MIS) procedures and
non-invasive services now create a holding pattern for patients needing
surgical
beauty enhancements.
The
Internet is now replacing the tried and proven marketing programs that worked
before the turndown.
Staffs are expected to market services without having proper
training on phone skills and Internet protocols.
The use of
Yellow
Pages and print media has dropped with a significant use of creative marketing in
the Internet beyond just a Web site.
PUMC's national clients reported a
pick up in all services in the last 90 days of 2009
Consultation Closure Training for the
staff members of Cosmetic Enhancement Specialists,
Plastic Surgeons, and MediSpa Operators!
As beautification
specialists, plastic surgeons, cosmetic
surgeons, cosmetic dermatologists and MediSpa
operators you realize there is fierce
competition for new cosmetic patients. As a
result well trained staff members hold the key
to your practice success! All office personnel
including Receptionists, Patient Care
Coordinators, Aestheticians, Practice Managers
and MediSpa staff require
the highest quality
of ongoing training.
No team member
should be exempt from perfecting the skills to
effectively close a new patient inquiry via
phone, email or an in-person office visit into
an appointment or referral for surgery.
Our training helps to increase your staff’s
closure rate by at least one additional new
procedure per week! This will help improve your
earning capacity and avoid
profit loss.
For more than
three decades PUMC's staff has conducted marketing trainings in four
countries. These customized learning experiences have taken place in
hotels, clients offices and convention centers.
These
options
require the expenses of waiting, time away from the office, travel and lodging.
Now your staff has the advantage of having PUMC's 35+ years of expertise
delivered directly in your office with the benefits of documentation,
testing and certification.
Your staff will
work on-line with practices across the nation and Canada with a group
think.
ONE CLOSED MAJOR
PROCEDURE EQUALS $3,5000 To $5,000!
PUMC’s training will
teach your staff how to expertly communicate with current and future
patients on the phone, in the office, and over the Internet. When they
have the combination of training by you and PUMC’s professionals, each
staff member will excel in serving the goal of your practice, and the
needs of your patients! PUMC will inspire your staff how to do more than
sell surgeries to patients: We teach them the art of closing and
converting with compassion and caring.
The PUMC
motto is:
“An
investment in your staff benefits your practice” Why not...More
patients!
*There is a special discount if an office sends more than four staff and the
doctor also attends.The doctor’s fee is only $300.
*Cancellations:
You may request a cancellation by submitting written notice or by phone to
PUMC 30 days prior to each seminar. A refund, less a $75 service
charge, will be remitted. Cancellations less than 30 days prior to the
seminar shall forfeit one half of the registration fee. No refund will
be extended 10 days prior to the seminar.
