Will your staff pass our 14 Question Test?
All DVDs 1/2 price until Feb 3, 2012

After 3 hours of expert DVD trainings, staff improves closure rates of Internet inquiries, phone calls and office consultations. For cosmetic and medical spas.

All Three DVDs only..... $399 Special*

CLICK DVD VIEW EXCERPTS

DVD 1. IN PERSON (In your office)

In Person
  • Planning out the consultation
  • Develop the ?what ifs?
  • Identify the added benefits
  • Quoting the fees with options
  • Closing to a surgery or service
  • Follow-up

DVD 2. INTERNET INQUIRES (Email)

DVD 3. Phone Calls
  • Closing E-mails into appointments
  • Managing & harvesting e-mail data
  • E-mail etiquette for cosmetic surgery
  • Response that demands an action
  • Learn the "art" of the e-blasts

DVD 3. PHONE CALLS (Phone Prospects)

  • Convert every call to appointmentsDVD 3. Phone Calls
  • Stop price shoppers in their tracks!
  • Handling tough medical questions
  • Turn doubting prospects around!
  • Follow-up on unclosed consults


*Optional 14 Essential Closing Techniques comprehension test. Expires: January 15, 2012
PUMC will test and coach from 1 to 3 staff for an additional $200.

**Upcoming 2012 Webinars**

January 12th  11:30 AM, EST 11:30 AM PST
Will the 2012 economy and new competitors eat your lunch?- Proactive steps to take

February: TBA
Prevent your reputation from biting you in the butt! - Locate All negative comments & replace with POSITIVE in one simple step

March:  TBA
Showcase your staff's Marketing Skills- Four simple steps to make staff excellent.

 

 

Plastic cosmetic surgery ROI marketing Webinar Training

Develop a comprehensive, customized marketing plan. By following these steps your practice will have focused and effective marketing strategies and programs. This hour-long Webinar will cover the basics of market research and data analysis to applying tried and true marketing programs, along with budgetary guidelines and recommendations.

Shifts Happened...Time to Optimize Your Practic-Article

ROI Marketing Planning Guide (Password required)

 

 

 

 

  ON-SITE TRAINING      ALSO AVAILABLE           NOT CHEAP!...... BIG, BIG   ROI

 

 

 

YOUR CONSULTATION CLOSING

TRAINING COACH

     

View at Lou  work for 3 minutes. You will hire her!

Lou Haggerty is Senior Vice President of PUMC and has been a member of PUMC’s professional consulting staff for more than two decades. Ms. Haggerty serves as the leader of PUMC’s Management Consulting Team, the Internet Technology team, as well as the Director of PUMC’s training services. Through PUMC’s facility management services Ms. Haggerty has also worked as a contracted practice manager for several cosmetic specialty practices including MediSpa1.  She is the chief implementation specialist for marketing and management recommendations made by PUMC.

 She also has worked closely with Mr. Washington in the implementation of several of the firm’s marketing innovations that create more cosmetic and surgery patients for PUMC clients. Ms. Haggerty is noted for her precise understanding of the wants, needs and desires of the cosmetic consumer. She employs an insightful style of teaching sparked with a rare down-to-earth and entertaining quality that few have mastered. According to her students, you will not forget a training experience with Ms. Haggerty. Since 1980, Ms. Haggerty has trained thousands of cosmetic surgery staffs throughout the US, Canada and Australia.

 

 

 

 

 

PUMC has over 36 years of experience in training in four countries on the most effective methods of communications that close surgeries in a sensitive and caring style. 

When PUMC trains your staff they will be prepared with the skills to assist the patients in seeing the benefits of investing in their enhanced beauty.

You can have the confidence that your staff has been trained by the world?s oldest and leading cosmetic surgery promotion agency. PUMC is the surgeons advisor.

Customer relations for the aesthetic specialist.

The following are the major areas that are covered during the on-site staff training.

 Confirmation of the competition and target markets ? This allows the staff to identify the right and effective responses when speaking to specific individuals allowing them to be more able to address their objections and concerns.

 Convert Phone Shoppers ? By identifying the different types of shoppers and then being ready with answers to questions and objections, the staff is confident in its ability to qualify and convert a shopper to a consultation.

 Close Consultations ? Once the shopper is in the office, it is the responsibility of every staff person to participate in the ?close.?  PUMC reviews all of the major techniques and vocabulary to insure shoppers are confident they have made the right decision by selecting your practice for their cosmetic surgery needs.

 

 

 

2011 COSMETIC SURGERY PRACTICE

 

 MARKETING TRENDS AND FORECAST  

  • Facial cosmetic procedures demand has been strong during the economic turndown and is expected to be strong in 2011.

  • Minimally invasive surgery (MIS) procedures and non-invasive services now create a holding pattern for patients needing surgical beauty enhancements.

  • The Internet has replaced the tried and proven marketing programs that worked before the turndown.

  • Staffs are expected to market services without having proper training on phone skills and Internet protocols.

  • The use of Yellow Pages and print media has dropped with a significant use of creative marketing in the Internet beyond just a Web site.

    •

  • PUMC's national clients are reporting a pick up in all services in the last 90 days of 2010

Improving fee-quoting skills by phone and in-person ? Quoting fees is a vital part of qualifying and closing.  PUMC works with the staff to insure they are capable and confident when quoting fees and reviewing with the patient methods of payment.  This is especially important since most staff members find difficulty in quoting fees and encouraging an individual to pay thousands of dollars for services.

 

Establish Effective Follow-up ? Most cases are lost because no one calls back or follows up with patients.  Even when a patient has tentatively scheduled surgery, there is a need to have a detailed follow-up procedure to eliminate any apprehensions on the part of the patient or family.  Additionally, if a person has not scheduled a surgery but needs to ?think about it,? the staff must keep in touch with that individual.  PUMC has found that many cases can be closed if the patient does not feel too pushed.

 

Activate Patients to Refer ? Once patients have completed their recovery, a system should be established to show them how to refer their friends and relatives for services.  PUMC develops a mechanism that can be used by a designated staff member to meet with the patients and personally assist them in seeing the benefits of referring.  This section will also cover the HIPAA ramifications in patient referrals.

Call us now for a quote to have one of our expert trainers come to your office!

Free Referrals to your Web Site!

Free patient referrals to cosmetic and plastic surgeons, facial cosmetic specialists, dermatologists, ob/gyns, general surgeons, medical spas, ophthalmologists, vein surgeons, oral surgeons.

 
2011 Events and presentations

 PUMC Blog
Are you considering engaging an expert practice consultant, marketing advisor, surgeon advisor, practice advisor, medical spa consultant or a cosmetic surgery marketing professional to help you with a new practice, new practice location, market analysis, fee/revenue analysis, practice analysis, practice income analysis, income forecast or to select computer marketing software or practice computer software? Or do you just need a little education and coaching from professionals on aesthetic services marketing? Look for more than a marketer or marketeer. You can engage true practice management consultants and Internet experts.  If you desire the best cosmetic surgery practice experts, this site will provide expert advice on plastic surgery marketing, cosmetic plastic surgery marketing or facial surgery marketing with ethical promotion within a budget of time and money.

Practice Promotion Professionals-If you also require increased cosmetic surgery income, cosmetic consultations, more consultations, more consulting, more cosmetic surgery patients, more cosmetic surgery, more cosmetic surgery revenue, more cosmetic surgery consultations or how to reduce practice expense, you are at the right site!  You want cost efficient and ethical cosmetic surgery marketing technology for your practice expansion. To achieve top advertising, promotion and public relations results consider a marketing/medical advertising specialist to transition, expand or grow your practice the right way. Regardless of the advertising media (print or electronic) used to increase revenue, your external promotion and internal promotion require you to have a Practice Manager or Patient Coordinator as your cosmetic surgery phone consultant.

You can get started with staff education by sending the front office and clinical personnel to PUMC?s Patient Care Coordinator seminar or Patient Care Coordinator training to improve their phone skills to advance your service presentation capacity.  A top notch Plastic Surgery Training Consultant may also be needed. Strategic promotion of your cosmetic surgery services will result in ethical practice expansion resulting in the most successful practice in your community. Maybe immediate help is indicated now to start the planning process.  

Promotion Management Professionals-Most cosmetic specialists new to cosmetic surgery delivery find starting a practice or creating marketing plans, business plans and strategies for practice expansion a daunting task. Employing the marketing expertise of  plastic surgery management consultants insures work gets done with precision.  A qualified advisor can provide expert assistance with mystery shopping or secret shopping and surveys of competition, on-site training of your practice staff, documenting your banking package, executing the practice location analysis, practice analysis, practice signage design, refining your presentation of aesthetic surgery, and designing results- tracking systems working with your practice software consultant.  These are all essential promotional elements of a practice assessment to be completed with the projected cosmetic surgery income and cosmetic surgery income-forecasting task as the final step of the assessment process.  After defining a practice identity, cosmetic surgery branding or an Image System (logo, brochure and newsletter) is needed.  Future promotional management will focus on cosmetic referral conversion and your consultation closure ratios.  If future legal issues arise, your practice consultant or practice advisor is in an excellent position as your expert witness in business matters. Are you dealing with a time management issue, selling a practice,  buying a practice, bringing on a partner or an associate? You will benefit from PUMC's expertise. Who is better qualified to assess or evaluate your entrepreneurial endeavors?

Internet & Web Design Marketing Consultants-PUMC is the original professional cosmetic surgery Internet consultants and plastic surgery Internet specialists.  Cosmetic Internet marketing, surgery Internet marketing, Web site promotion, advanced Internet presentation, Internet for MediSpa and Internet for cosmetic surgery practice and women plastic surgeon specialty sites are PUMC?s specialties.  PUMC services include traffic, shopping carts, site promotion, comprehensive hosting, creative Web site design and comprehensive tracking. Questions about the Internet advertising vs. impact on Yellow Pages advertising? 

MediSpa Promotion Perfected - A PUMC expert is ready to address your special marketing needs if you are offering: Smart Laser Therapy- Fat Transfer -Liposuction-injection lipolysis networks- injectable -Sclerotherapy - Botox? - Restylane? - CO2 Laser - Collagen - Perlane?- Hyaluronic acid - Endermologie - Laser Hair - Peels - Skin care- Dermatology-Velosmooth-Thermage? -IPL- Skin Filler Marketing - Facial Enhancement Promotion - Cool Touch - Pulse Light Laser - light source-Fraxel - bariatric-Dermal Filler Marketing-Photopneumatic (PPx) therapy-Mesotherapy-Featherlift-TreadliftTM- Swift lift - SwiftliftTM (Lipo Dissolve marketing Training) - medical weight loss - MediSpa Services -   Zerona - Zeltiq- cool lipo - laser Liposuction - marketing Smart Lipo?  - Smart Liposuction marketing Laserbodysculputing (SM) -  marketing UtraShape - marketing Ultra Shape - MediSpa Closure Ratios - Big Ticket Procedure - Medical Spa Franchise - MediSpa Promotion -MediSpa Expansion - Surgeons Advisors on all New Technologies including Cosmetic Labiaplasty and Vaginoplasty.

General -Yellow Pages Consultants and Advisors - PCC Staffing Training - Target Marketing by Patient Survey and Office Systems Review - New Practice Location Service for Plastic and Cosmetic Surgeons.

1 Also known as medical spa, medical spas and medispa including a franchise, but not to be confused with Day Spa 

PUMC specializes in: medical spa franchise marketing-medical spa promotion-MediSpa marketing-medi spa advertising-medical spa management-MediSpa management- MediSpa public relations-MediSpa incentives and hiring & employment plans for aesthethicians/esthethicians-MediSpa Web sites-MediSpa location selection.  

All Rights Reserved and  Copyright Patients Unlimited Marketing Consultants (PUMC) 2005. For a cosmetic surgery specialist go to Beautify.com.  For a woman cosmetic surgery specialist go to womenplasticsurgeons.com or womenscosmeticsurgeons.com for other surgeons advisors.

Click on the hyperlink for additional information on practice development services.

 

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