PUMC’s unique, cost-effective On-Line Consultation Productivity Analysis^TM (CPA) service could only be offered by an organization like PUMC with its 34 year track record marketing and Internet technology with almost every medical specialty now pursuing the lucrative cosmetic/aesthetic consumer. Your practice will have access to aesthetic marketing expertise from 25 years of work on US and international success stories in cosmetic specialties, Medical Spas and aesthetic practices. The On-Line service is based on a unique Consultation technology used by PUMC for more than five years that provides an efficient and cost effective consultation process. Your practice will receive a personalized, in-depth examination of your market, competition, staff, financial resources, practice technologies and business tools to create a plan of action you can have confidence in. The methods employed parallel the methods that are employed in the more comprehensive on-site consultations that PUMC has performed for more than a quarter of a century creating million dollar practices around the world.

Step 1 – PUMC creates a Practice Database to define precisely where you are now.
     • Total number of consultations
     • Consultation source:
         – Referral source
         – Location of prospective patients
     • Closure rate
     • Type of closure to what service
     • Revenue per closure

"PUMC's CPA business tools are more than phone conferences, e-mails and faxes. A CPA client provides PUMC with comprehensive background data through a proprietary PUMC data gathering system. The PUMC consultation team uses the practice’s data, images and research to create an inter-active data base on your practice. Our client benefits from efficient on-line consultative advice and sharing of working documents, graphics and pictures. Through the PUMC On-Line Communication Center your marketing problems get solved almost as if you were in the room with your PUMC consultant."

Step 2 – PUMC employs its proprietary CPA Practice Database to forecast where you should be.

Analysis of your practice compared to similar practices in PUMC’s 700+ plus database of successful cosmetic practices generating $2 million+ plus annually.

The CPA features PUMC's expert mystery shopping and documentation of your practice and your top five competitors so that PUMC can put you ahead of the race for efficient acquisition of aesthetic patients pumped into your practice.

Step 3 – PUMC helps you achieve the results you expect when you follow the recommended Plan created just for you!

A documented summary of marketing recommendations and suggestions to improve your marketing results and consultation productivity is provided with the full CPA service.

Benefits

· IDENTIFY your REAL closure ratio

· IMPROVE your closure ratio

· INCREASE your bottom line

· Expert’s diagnosis and specific directions based on your specific practice data

· Availability of expert support services

ON-LINE COMMUNICATION CENTER

(Example)

Cosmetic Consultation Productivity Analysis

1. Sources of Consultation

2. Referral Source Analysis

3. Closures of Major Surgeries

4. Patient Distribution Map

5. Zip Code Demographics

6. Internet and Yellow Pages Zip Code Origin

Mystery Shopping & Competitors

1. Mystery Shopping

A. Competitor #1

B. Competitor #2

C. Competitor #3

2. Competitors

As a result of Patients Unlimited Marketing Consultants’ 34+ years experience in conducting audits of thousands of practices we are able to expertly diagnose problems that impede your practice’s economic success. With this service we are quickly put into a position to provide you with recommendations to improve the economic vitality of your practice.

Fee $9,500 to $15,000 for a solo practice with one location. Fee depends on the quality and method of data provided to PUMC. An on-site visit and on-site staff training can be provided for an additional fee if required.

Cosmetic Surgeon

Medical Spa

Aesthetic Specialist