Working as media consultants PUMC designs Print Advertising for Print Media (newspapers, magazines, play bills, etc) for cosmetic surgeons, plastic surgeons and
MediSpa specialists.
PUMC analyzes your market, competition and print media opportunities. From
this process, PUMC then designs a 12-month media plan, campaign and budget. This is often added to your
marketing plan for print, electronic and
Internet media.
Your media campaign is coordinated to ensure the most effective visibility for you and your practice also taking into consideration your electronic media involvement, as well as your Internet visibility.
The Print Media Plan developed by PUMC always references your printed brochures, public relations activity, direct mail campaigns, newsletters and
Yellow Pages visibility.
Once the media plan is developed and documented PUMC then develops a library of ads to promote the specific services of your practice. These ads are enhanced over time to maintain positive, tracked results. The ads include copy writing, graphic design incorporating your practice or MediSpa logo to present the most effective presentation of the practice and staff.
PUMC also coordinates a photo shoot to provide the opportunity for not only pictures of the facilities but, where appropriate, before and after shots of positive surgical results.
The Print media Campaign includes development of advertising, advertorials (paid for editorials), newsletters, editorial and press release opportunities.
Once the media plan is completed and the initial ads developed, PUMC provides detailed instructions to you or your designated staff person for communicating with the print media reps and the insertion calendars.
