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Development of a pre-practice assessment questionnaire to
facilitate your providing key information
·
Review of the
demographics and shopping habits within the practice and
service area
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Mystery phone
shopping keys identified competitors
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Review, analysis, and critique of all of
your advertising, promotion tools, tracking system, office information
system, practice management software and a probing examination
of all available promotion
opportunities including, Yellow Pages, print media, and
Internet
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Thorough review of all information
provided in the pre-practice assessment questionnaire.
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Pre on-site phone
consultations to confirm that the overall consultation should
proceed and that PUMC has viable hypotheses to present to you
·
Comparison of all information received
in the questionnaire with our over 500 similar practices.
·
Development of indices of performance criteria for
the practice
·
Uploading all outcome of the analysis
and critique of your practice onto a secure Web site for
continual review
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On-site review of the analysis and
critique of your practice, staff, and location. |
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a.
Define the marketing data requirements of your practice's
marketing and tracking software working with your
software consultant.
b.
Review the practice’s plans for any new facility, office
equipment or system needs, i.e., lasers, phone system,
and phone-handling procedures.
c.
Critique patient-encounter procedures, the
consultation process, and follow-up techniques.
d.
Review your practice’s patient communication
protocol, practice management and marketing software
e.
Critique the practices decorum in the presentation
of services.
f.
Provide detailed verbal recommendations for the
practice's marketing systems, marketing potential, and
projected success.
g.
Review all documentation used by
the practice and staff during the consultation process
including photo albums, computerized imager, and
letters of testimony. |
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Conferences with key practice personnel
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An economic and income forecast of your practice's surgery income
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Appraising the appropriateness of our
office systems for the marketing effort
·
Phone conferences at strategic points
throughout the assessment
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Specific recommendations in the form of an income
projection or income forecast for your practice, documented Strategic
Marketing Action Plan, to achieve the projected income, a budget
guideline, and timeline for all promotional activities including: |
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a.
Training recommendations for the
doctor and
staff.
b.
Facility enhancement recommendations.
c.
Recommendations for
service offerings including technology,
skin care services and skin care offerings.
d.
Advertising and promotional campaign for all print media
including
Yellow Pages.
e.
Recommendations for Image presentation and public relations.
f.
Provider and referral source relations.
g.
Outside support service.
Click on the hyperlink for
additional information on
practice development services.
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1 Also known as medical spa, medical spas
and medi spa including a franchise, but not to be confused with Day
Spa
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