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.Closing a caller or lead into consultation or surgery or commitment from a phone call, internet e-mail, current patient, advertising lead, phone inquiry and patient referral can be made easy when your receptionist, patient care coordinator patient coordinator, or aesthetician is trained by a PUMC in our seminar, symposium interactive CD training or by one of our professional to handle a cash, credit card or financed patient transactions… bb All cosmetic specialists including a: plastic surgeon, facial plastic surgeon, dermatologist, ophthalmologist, obgyn doctor or gynecologist, laser specialist, vascular surgeon, general surgeon require advice and training from a seminar and symposium that address Web, Internet, SEO, internet optimization, Yellow Pages, media advertising, direct mail,

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COSMETIC - AESTHETIC PRACTICE ASSESSMENT PROCESS

    PUMC BLOG 
 

The PUMC cosmetic -aesthetic Practice Assessment process is designed to efficiently and ethically create significant income while avoiding costly mistakes.

 Client Success story # 1

 Client Success story # 2

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The PUMC marketing advisor assists the aesthetic specialist, medical spa and  cosmetic plastic surgeon in objectively reviewing income expected in 2009, fees charged and competition of the current or future practice in light of:

  • A 2010 cosmetic -aesthetic Start up plan

  • Practice expansion requiring an Income Forecast

  • Increasing Practice productivity 

  • The need for better promotion management

  • Selection of cosmetic -aesthetic practice marketing software

  • Selection of practice management software

  • Selection of marketing tracking software

  • An expert appraisal or critique and marketing activity 

  • Preparing a banking package

  • The need for a practice income analysis

  • Better management and tracking of marketing

  • Better results with existing marketing practice software 

  • More cosmetic /aesthetic patients or more consultations

  • income & profit Income, Revenue or fee Analysis 

  • Expansion of the practice's service offerings   

  • Desire to improve time management

  • Launching or having problems marketing a MediSpa practice   

  • Needing advice on marketing Mesotherapy

  • Relocation of a practice within the same area or a different area 

  • Selling the practice or transition out of the practice.  

  • Mystery shopping or secret shopping competitors or survey patients


Click on one of the following links for information on MediSpa1 practice assessment or PUMC's Consultation Productivity Analysis (CPA)
 

If any of the above goals are desired by the cosmetic surgeon or plastic surgeon, then the PUMC Practice Assessment could be  achieving that goal. The PUMC Practice Assessment includes a detailed analysis of your practice, promotional opportunities, and obstacles. 

PUMC's goal for each cosmetic -aesthetic client is to make the client the marketing leader. By attending one of PUMC's trainings or current events you will meet members of PUMC's professional team and are in a position to exploit PUMC's experience gained over more than three decades.  

 
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Practice Assessment process is designed to efficiently and ethically create significant income while avoiding costly mistakes.
 

 

 

PUMC utilizes the following steps:

·         Development of a cosmetic -aesthetic pre-practice assessment questionnaire to facilitate your providing key information

·         Review of the demographics and shopping habits within the practice and service area

·         Mystery phone shopping keys identified competitors

·         Review, analysis, and critique of all of your advertising, promotion tools, tracking system, office information system, practice management software and a probing examination of all available promotion opportunities including, Yellow Pages, print media, and Internet

·         Thorough review of all information provided in the pre-practice assessment questionnaire.

·         Pre on-site phone consultations to confirm that the overall consultation should proceed and that PUMC has viable hypotheses to present to you

·         Comparison of all information received in the questionnaire with our over 500 similar practices.

·         Development of indices of performance criteria for the practice

·         Uploading all outcome of the analysis and critique of your practice onto a secure Web site for continual review  
 

On-site review of the analysis and critique of your practice, staff, and location.

a.                 Define the marketing data requirements of your practice's marketing and tracking software working with your software consultant. 

b.                 Review the practice’s plans for any new facility, office equipment or system needs, i.e., lasers, phone system, and phone-handling procedures.

c.                 Critique patient-encounter procedures, the consultation process, and follow-up techniques.

d.                 Review your practice’s patient communication protocol, practice management and marketing software

e.                 Critique the cosmetic -aesthetic practices decorum in the presentation of services.

f.                   Provide detailed verbal recommendations for the practice's marketing systems, marketing potential, and projected success.

g.                 Review all documentation used by the practice and staff during the consultation process including photo albums, computerized imager, and letters of testimony.

 

·         Conferences with key practice personnel

·         An economic and income forecast of your practice's surgery income

·         Appraising the appropriateness of our office systems for the marketing effort

·         Phone conferences at strategic points throughout the assessment
 

Specific recommendations in the form of an cosmetic -aesthetic income projection or income forecast for your practice, documented Strategic Marketing Action Plan, to achieve the projected income, a budget guideline, and timeline for all promotional activities including:

a.       Training recommendations for the doctor and staff.

b.       Facility enhancement recommendations.

c.        Recommendations for service offerings including technology, skin care services and skin care offerings.

d.       Advertising and promotional campaign for all print media including Yellow Pages.

e.       Recommendations for Image presentation and public relations.

f.         Provider and referral source relations.

g.       Outside support service.

 

Click on the hyperlink for additional information on practice development services.

1 Also known as medical spa, medical spas and medi spa including a franchise, but not to be confused with Day Spa 

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All cosmetic specialists including a: plastic surgeon, facial plastic surgeon, dermatologist, ophthalmologist, obgyn doctor or gynecologist, laser specialist, vascular surgeon, general surgeon require advice and training from a seminar and symposium that address Web, Internet, SEO, internet optimization, Yellow Pages, media advertising, direct mail,


  
 

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