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Pre-Assessment Process
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Development of a pre-practice assessment questionnaire based
on PUMC's Seven Indices to
facilitate the best recommendations for promotional
management.
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Review of the
demographics and the consumers' spa shopping habits within the practice and
service area.
·
Mystery phone
shopping of the practice's top competitors.
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Review, analysis, and critique of all of
your advertising, promotion tools, tracking system, office information
system, practice management software and a probing examination
of all available promotion
opportunities including, Yellow
Pages, print media, and
Internet.
·
Thorough review of all information
provided in the pre-practice assessment questionnaire.
·
Pre on-site phone
consultations to confirm that the overall consultation should
proceed and that PUMC has viable hypotheses to present to you.
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Comparison of all information received
in the questionnaire with our 500 plus similar practices.
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Development of indices of performance criteria for
the practice.
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Uploading all outcome of the analysis
and critique of your practice onto a secure Web site for
continual review.
On-Site Review of the Analysis and Critique of Your
Practice, Staff, and Location.
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Define the marketing data requirements of your practice's
marketing and tracking software system.
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Review the practice’s plans for any new office equipment or
system needs, i.e., lasers, phone system, and phone handling
procedures.
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Critique patient-encounter procedures, the consultation
process, and follow-up techniques.
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Review your practice’s patient communication protocol.
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Critique the practices decorum in the presentation of
services.
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Provide detailed verbal recommendations for the practice's
marketing systems, marketing potential, and projected
success.
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Review all documentation used by the practice and staff
during the consultation process including photo albums,
computerized imager, and letters of testimony.
Post Assessment Process
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Conferences with key practice personnel.
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Appraising the appropriateness of our
office systems for the marketing effort.
·
Phone conferences at strategic points
throughout the assessment.
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Specific recommendations in the form of an income
projection for your practice, documented Strategic
Marketing Action Plan, to achieve the projected income, a budget
guideline, and timeline for all promotional activities including: |
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a.
Staffing for promotion.
b.
Facility enhancement recommendations.
c.
Advertising and promotional campaign for all
print media including Yellow Pages.
d.
Image presentation and public relations.
e.
Provider and referral source relations.
f.
Outside
support service.
Ask about the future Webinar or e-seminars
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