The Future is Yours to Lose
Greg Washington discusses the seven (7) most common reasons why cosmetic specialist practices fail. Mr. Washington makes specific and actionable recommendations to secure the future success of your practice.

Guarding Your Most Sustainable Asset - Your Reputation
Dr. Adam Summers details the risks associated with not monitoring your reputation on online review sites. Dr. Summers outlines the simple steps you can take to maintain the integrity of your reputation. He also discusses a unique system of making review sites work for you and your practice.

What's Old in Marketing is Now New – A Contemporary Marketing Plan
Yvette Manard, MPH, shows you how being solely dependent on the Web to acquire new patients is expensive and can put your entire marketing program in jeopardy. Ms. Manard tells you what you need to do to prevent practices that use predatory Internet marketing strategies from taking away your patients.

Lead to Succeed
Lou Haggerty covers easy to adopt leadership habits that allow you to maintain control of your practice’s future. In her presentation, Ms. Haggerty shares the common "best practices" of over 400 of the cosmetic specialist practices she’s worked with in the course of her career.

Internet Tsunami...
You Better Be Prepared
Greg Washington discusses the challenges posed by the widespread use of the Internet by consumers. Mr. Washington explains in clear language how your practice can use various internet marketing strategies to gain access Internet shopping consumers.

Your Website Toolkit
Lou Haggerty takes her decades of practice marketing experience to diagnose practice management and leadership styles to help physicians do a better job of managing their practices. Ms. Haggerty also discusses the role your ISP and staff plays in maximizing the marketing efficacy of your website.

Engaging Social Media...
The Rules
Kathi Watkins lays out “the rules” on adapting your practice’s marketing objectives to the current social media terrain. Ms. Watkins also sets out guidelines on the expectation you should have for your internet consultants.

Preparing for the Worse Case So You Can Thrive
Jay Shorr, BA, CMBM, discusses how your practice can thrive in even in poor economic periods. Mr. Shorr discusses in clear, non-technical language the most common external and internal hazards cosmetic specialists face and how to avoid them or, if needed, how to overcome them.