Greg Washington is
President and CEO of PUMC, an
International marketing firm based in Los Angeles, California. He is one of
(if not the first) cosmetic services marketing professionals. Before
establishing PUMC in 1974, Mr. Washington trained at Merck & Co. and IBM.
Leaving IBM, he created a multi-million dollar medical group from a two-man
practice in four years. For more than a quarter of a century Mr. Washington
has pioneered ethical and innovative marketing of cosmetic surgery and
services. He has simply shown his clients how to enjoy more patients while
spending less dollars...Patients Unlimited!
Mr. Washington's
innovations include: the first
Patient Care Coordinator training programs in 1974; marketing
consultation services for cosmetic surgeons in 1982; MediSpa
consultations as early as 1989; conducting the first cosmetic services
marketing Symposia in 1990 and pioneering the first Internet
hosting services (ISP) for
cosmetic surgeons in 1995. Mr. Washington has created many cosmetic
services millionaires around the world.
Washington has been a
prolific writer and speaker on the art of marketing cosmetic services that
you must see in action. His articles have appeared in Plastic Surgery News,
Plastic Surgery Products and Aesthetic Buyers Guide. He has also been quoted
in
many professional and consumer publications.
Mr. Washington has been
an accurate visionary for more than 25 years.
Lou Haggertyis Senior Vice President of
PUMC and
has been a member of PUMC’s professional consulting staff for more than
two decades. Ms. Haggerty serves as the leader of PUMC’s Management
Consulting Team, the InternetTechnology team, as
well as the Director of PUMC’s
training services. Through PUMC’s facility management services Ms.
Haggerty has also worked as a contracted practice manager for several
cosmetic specialty practices including MediSpa1.She is the chief implementation specialist for marketing and
management recommendations made by PUMC.
She also has worked closely with Mr.
Washingtonin the
implementation of several of the firm’s marketing innovations that
create more cosmetic and surgery patients for PUMC clients. Ms.
Haggerty is noted for her precise understanding of the wants, needs and
desires of the cosmetic consumer. She employs an insightful style of
teaching sparked with a rare down-to-earth and entertaining quality that
few have mastered. According to her students, you will not forget a
training experience with Ms. Haggerty. Since 1980, Ms. Haggerty has
trained thousands of cosmetic surgery staffs throughout
the
US,
Canada
and
Australia.
Yvette
Manard, MPH is a key PUMC strategist who has worked closely
with Mr. Washington
on PUMC’s innovations. Ms. Manard is one of PUMC's top contributor to PUMC’s strategic
market research, advertising and promotion, training and staff
development, and new product development. The principal focus of Ms. Manard’s activities is the creation and retention of a profitable
patient base for a broad spectrum of healthcare providers including
cosmetic specialists, physicians, and hospitals focused on discretionary
income.
Ms.
Manard has 25 years' experience in working with medical groups,
hospitals, health plans, physicians, and colleges to maximize their
growth and profitability through cost-effective marketing programs. Ms. Manard
has made valuable contributions to the success of major medical groups
and multi-hospital systems throughout the
United States. She has developed sales strategies and programs for commercial and
senior products and governmental programs, including Medicare and
Healthy Families. Ms. Manard
received her masters of public health in Health Services Administration
from the
University
of
California
at
Los Angeles.
Janet Jordan,
CMA-Guest Faculty
Janet Jordan - as a certified medical assistant and a medical business
administrator Janet Jordan brings a unique perspective to the PUMC team.
Her practical experience in the clinical, surgical and administrative
sides of the medical office and surgery center is vast. She has worked
in clinics ranging in size from the one girl office up to 70-physician
multi-specialty clinic. She has spent the last 15 years as the manager
of cosmetic and reconstructive surgery for a facial plastics clinic,
medical spa and certified ambulatory surgery center in Kirkland,
Washington.
Marjorie Brown
Brown
is a PUMC client and the Practice Manager of Dr. Howard Dawkin’s
cosmetic surgery practice in
Greenville,North Carolina. She has managed one of the nation’s leading and most stable cosmetic
surgery practices. One of her unique credentials is establishing one of
the first MediSpas on the
AtlanticCoast. This MediSpa was established in 1989 with PUMC’s guidance and her special
management know how. She is
an invited
faculty member and has
been an associate of PUMC as a Private Consultant and Trainer for over
15 years. Since 1973, Ms. Brown is a marketing professional who was
responsible for converting this solo reconstructive plastic surgery
practice into a total cosmetic center complete with a MediSpa1
more than 15 years ago. Ms. Brown has made presentations nationally and
internationally. She has an exciting story to tell about how her
practice has become a cosmetic surgery leader.Ms. Brown has been a guest presenter for PUMC for more than ten
years.
The
leaders! PUMC
specializes in: medical spa franchise marketing-medical spa
promotion-MediSpa marketing- medi
spa advertising-medical spa management-MediSpa management-marketing of
lasers-Skin resurfacing- light
source-Fraxel®, Lipodissolve, Thermage™- bariatric- Mesotherapy-Featherlift-TreadliftTM- Slift-
SwiftliftTM -medical weight loss-Velasmooth®-MediSpa public
relations-MediSpa incentives
and hiring & employment plans for aesthethicians / esthethicians-MediSpa
Web sites-MediSpa
location selection.
1
Also known as medical spa, medical spas and MediSpa including a franchise
but not to be confused with Day Spa
