By Greg Washington.
Presented at the MediSpaExpo on February 2,
2004 in Los Angeles, CA
A recent situation with a new recent
client who hired us after opening up a MediSpa1 only to discover that he was
losing big money on his new venture. Before getting PUMC involved, this client
made a series of bad business decisions leading up to the opening of his MediSpa
(lasers and Skin fillers) . He didn't have a marketing plan, he didn't have a strategy and he
opened the MediSpa because he was looking for a way to create supplemental
income for his cosmetic surgery practice and was caught by the buzz of the
MediSpa movement.
This
client reasoned that if he employed a combination of a day spa labor force
outside of his medical practice’s labor pool and some of the technology, like
massage through Endomology and a hair removal laser, that he would achieve his
money making expectations. He
quickly discovered that running and operating a day spa business was
significantly different than operating his cosmetic surgery practice.
This
client was on the right track in bringing in some of the most modern
technologies. However, he overlooked some of the essential operational issues....
1 Also known as medical spa, medical spas
and medi spa including a franchise but not to be confused with Day Spa
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