Welcome to the PUMC Plastic/Cosmetic Surgery Practice and Medical Spa Blog.
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Whether it is social media or review sites, choosing the right online platforms is challenging. Some offer extras for paid services. Some appear higher in online searches. Still others engage your patients. No one medical practice can do everything and…Read Full Article
Marketing trends are always transitioning. While the primary tactics (think website, social media, etc.) stay, technology evolves. Patient preferences change. The bottom line is marketing is an ever-changing landscape. You have to keep up to stay competitive. Marketing Trends That…Read Full Article
Much confusion exists about Google My Business vs. Google Plus. Business information has transitioned to different platforms through the years. So, it’s a challenge to keep up. It’s important to know the difference because Google My Business is vital to…Read Full Article
Do you know that Google affects your marketing budget? It’s not just one area. Google affects every area of Internet marketing. You can no longer rely on organic Google search results to be found. Internet has changed, and your marketing…Read Full Article
Running a successful medical practice requires expertise in multiple areas. Check out these practice ideas for plastic surgeons to stay on top of your game. Plastic surgery is much more than the scientific knowledge of the body. Plastic surgeons need…Read Full Article
Medical office receptionists have to be multi-tasking experts. Answer questions via phone and in person. Check in and check out patients in addition to other duties. Your receptionist speaks to more patients and potential patients than anyone in your practice….Read Full Article
Our recent webinar series about the evolving internet technology was a hit. You need to be aware of the statistics and tips to plan your marketing strategy. If you missed the webinars, below is a recap of each of the…Read Full Article
According to Software Advice, 77% of potential patients read reviews as the first step in finding a doctor. People look at your reviews before they visit your website. Before they see your social media. And before they call your office….Read Full Article
Your website needs an upgrade occasionally While it may seem like it, websites are not a “once and done” tool. Plastic surgery trends and treatments change. Technology changes. The average lifespan of a website is 3 to 7 years, depending…Read Full Article
It’s a must to adapt plastic surgery specials to trends that change with the seasons. People who are off work during the summer may want plastic surgery. Others enjoy the outdoors, so they may wish to avoid surgical procedures. Non-invasive…Read Full Article