Marketing With Practice Management and Internet Perspectives

PUMC consultations are designed specifically for cosmetic - aesthetic specialists, cosmetic surgeons, dermatologists, ophthalmologists, gynecologists vascular specialists, MediSpas1 and cosmetic enhancement specialists. PUMC also offers marketing seminar, skills trainings for staff and on-line Tutorials include precision information and direction for improved practice productivity.

With the advent of new technologies more non-core cosmetic physicians are entering the cosmetic services market. These factors have amplified the effect of commodification effect of the industry. These shifts can not be reversed so it is now time to protect the practices bottom line and market share.

The cosmetic services market is projected to will reach $50 billion dollars by 2012.

Up until 2010 many practices overlooked the opportunities of optimizing the cost of overhead while focusing on the top line, practice income.  Many tired to off set the business turndown by presenting the same services using the same expensive marketing methods including Yellow Pages and print media. Adjustments needed for the shifts in the consumer’s criteria for selecting medical cosmetic specialists were not being studied as closely as they should have been.

PUMC's consultants and advisors are helping clients with today's big solutions for the current economic recovery of 2010 with solutions including SEO Internet productivity,  practice marketing management, preparation for bank financing, practice income analysis, personnel management, financial management, computer marketing software design, facility planning and advise on buying and selling a practice.  Although PUMC no longer perform billing/collections consultations our cosmetic specialty clients receive marketing and strategic planning consultations that are sensitive to internal management issues. PUMC will help you with marketing software implementation, staffing, training stumbling blocks, economic implementation issues and facility design short cuts. Thus you will avoid many of the classical costly implementation pitfalls. In today's competitive market PUMC's proven experience and knowledge are as important as our current marketing expertise! Please consider our upcoming boot camp for cosmetic surgeons.  

Please review the specific list of capabilities and services listed below.

TEAM EXPERIENCE– PUMC’s team of senior consultants and cosmetic surgery marketing professionals collectively represent over 100 years of health care marketing experience and knowledge, thus you receive the best marketing direction and practice coaching available in the industry. Besides the knowledge acquired through working with PUMC clients our consultants have worked with many of the Fortune 500 companies such as Merck, IBM and have functioned as computer consultants, management advisors and facility managers. SPECIALIZATION– PUMC services only cosmetic enhancement specialties, therefore you benefit from PUMC’s highly concentrated skills  bank, expert training database and field of knowledge to draw from in aiding our clients in making the best decisions.

Members of the PUMC team have lectured throughout the US, Canada, England and Australia at major cosmetic surgery conferences. Also, the team members have written timely articles in many of the major cosmetic surgery journals and publications as well as called as expert witnesses on critical practice business matters.

IN-DEPTH KNOWLEDGE OF MAJOR US COMMUNITIES– PUMC has a client base of over 700 cosmetic surgeons.  We have a knowledge base on the marketing practices in major cities as well as smaller towns. You don’t need to spend your time educating our team of professionals.

TEAM APPROACH- PUMC is an organization of experts providing you with back-up and in-depth coverage in all of the consultations you receive. The PUMC Practice Assessment process employs up to four consultants on every consultation.

INTERNET LEADERSHIP- PUMC pioneered the concept of a cosmetic surgery ISP/Web Service organization, Beautify.com  in 1995 and we are constantly striving to keep our Web services on the leading edge of all of the available Internet technology. All Strategic Marketing Action Plans are now based on a comprehensive understanding of the Internet. Ask about our exciting Webinar or e-seminars-Webinar or e-seminar. Webinar (These are not Webcast they are interactive leaning sessions) 

MEDISPA1 LEADERSHIP-PUMC helped organize one of the first MediSpa1 in 1989. This project was established in Tokyo Japan. Go to Google, MSN, Yahoo and enter the search phase “MediSpa marketing” to see where PUMC ranks and where our competitors rank.  PUMC has an in-depth understanding of the US cosmetic specialty marketplace. You will not spend your valuable money to advance our learning curve or to reinvent the wheel.  

IMAGE MARKETING SYSTEM CONSULTANTS AND ADVISORS-35+ years of strategy smart design experience flows into each custom designed Image Marketing System. PUMC uses a unique practice development process that we have especially creates for cosmetic, aesthetic, plastic surgery and medical spa practice. PUMC delivers more than an Image Marketing System design! You may need additional help for PUMC's Yellow Pages budgeting reductions programs. PUMC's expertise with this tricky medium will take the mystery out of your Yellow Pages advertising decisions. We will develop a strategic campaign with tight budget that covers only the absolute and most cost effective Yellow Pages options that should be considered. 

EXPERT TRAINING FOR - Doctors and practice staff members,  Receptionists, Practice Managers, Patient Care Coordinators, MediSpa Staff, Aestheticians and Nurses. PUMC offers one-day, intensive and interactive regional Cosmetic Surgery Closure Seminars to prepare your staff to: qualify phone callers to make appointments; process e-mail inquiries into appointments; close consultations: improve fee-quoting skills; convert hesitant consults into MediSpa users; convert MediSpa clients into surgeries; convert satisfied patients into referrers; improve in-person presentation skills; follow-up unclosed consults; maximize Internet referral conversion; and use cosmetic surgery sales vocabulary. Today's cosmetic plastic surgery specialty staffs are required to be professional and proficient in the art of closing and converting consultations and surgeries into more surgeries with compassion and care for your patients wants needs and expectations! Patient care coordinators, patient coordinators and MediSpa1 staff require proper and ongoing training to expertly communicate with current and future patients on the phone, in the office and over the Internet. When they have the combination of training by their doctors and PUMC’s professionals they will excel in serving your patients' needs. Your staff will be able to do more than sale surgeries to patients. 1 Also known as medical spa, medical spas and medi spa including a franchise but not to be confused with Day Spa

STARTING A PRACTICE, SELLING A PRACTICE OR BUYING A PRACTICE- Call the experts to aid your accountant, attorney, banker and/or broker to get the best value for all of the hard work and labor that you put into building your practice.  

BRINGING ON A PARTNER, BRINGING ON AS ASSOCIATE- Call the professional advisors to aid your accountant, attorney and broker to get the best value for all of the hard work and labor that you put into building your practice.  

NEED CREATIVE DIRECTION WITH SIGNAGE, BUILDING CONSTRUCTION, FLOOR PLANS, SITE SELECTION - Call the expert consultants to aid your architect, space designer,  accountant, attorney and broker to get the best value for all of the hard work and labor that you put into building your practice. PUMC can also help you down size your Yellow Pages budget and improve the result at the same time.

Serving clients and customers in: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas,  Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming. Australia, Canada, England and Japan.

For a comprehensive list of cosmetic procedures promoted go to: List

Reg Price $125

Order the Consultation Closure Training CD at the new price of $99. Special offer extended to June 15, 2011 Contact our office at 800-272-8436 to order your CD today.